Zeit’s Guillermo Rauch on Monetizing an Open Source Project Without Killing Your Community [Podcast]
Guillermo Rauch, CEO of Zeit, is a big believer in 2 contradictory ideas:
- To create a successful business, you have to create a ton of customer value that’s both viral and distributed (open source is great for this).
- But successful open source projects need to have a strong backing and foundation—not just code submitted ad-hoc.
In this episode of BUILD, learn how Guillermo rectifies those ideas into Zeit’s strategy for building a successful open source business—and community.
How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.
Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.