Zeit’s Guillermo Rauch on Monetizing an Open Source Project Without Killing Your Community [Podcast]
Guillermo Rauch, CEO of Zeit, is a big believer in 2 contradictory ideas:
- To create a successful business, you have to create a ton of customer value that’s both viral and distributed (open source is great for this).
- But successful open source projects need to have a strong backing and foundation—not just code submitted ad-hoc.
In this episode of BUILD, learn how Guillermo rectifies those ideas into Zeit’s strategy for building a successful open source business—and community.
Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.