Shirin Shahin
Product Marketing Leader & Consultant
Shirin Shahin
Marketing
Customer Acquisition: What Are the Most Crucial Product Marketing Activities?

Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.

by Shirin Shahin
Product
Your Product Development: What Are the Most Crucial Product Marketing Activities?

Is there a concrete step-by-step process to implement Product Marketing in your org? Not exactly. But Shirin Shahin explains a few critical steps that can happen at various early stages of a startup as they relate to Product Marketing.

by Shirin Shahin
Marketing
Is Product Marketing Really Still a Mystery?

Product Marketing is a bit of a confusing role, but it’s also one of the most critical as your business scales. Learn why it’s so important and how to make it less confusing in your org.

by Shirin Shahin