Shirin Shahin
Product Marketing Leader & Consultant
Shirin Shahin
Product Marketing
Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups

As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.

by Shirin Shahin
Sales
Scaling Sales: What Are the Most Crucial Product Marketing Activities?

When an earlier stage company typically has a product ready to go, they feel the need to hire their first sales member. Shirin Shahin explains why the core pieces around proper sales training, alignment with product and feedback mechanisms need to be in place either before or very early as your team grows.

by Shirin Shahin
Marketing
Customer Acquisition: What Are the Most Crucial Product Marketing Activities?

Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.

by Shirin Shahin
Product
Your Product Development: What Are the Most Crucial Product Marketing Activities?

Is there a concrete step-by-step process to implement Product Marketing in your org? Not exactly. But Shirin Shahin explains a few critical steps that can happen at various early stages of a startup as they relate to Product Marketing.

by Shirin Shahin
Marketing
Is Product Marketing Really Still a Mystery?

Product Marketing is a bit of a confusing role, but it’s also one of the most critical as your business scales. Learn why it’s so important and how to make it less confusing in your org.

by Shirin Shahin