Sudip Verma
Corporate Strategy, Sales Operations
Startup Strategy
Product Development Lessons from NASA

How did NASA make it to the moon before 1970? A key product development decision was instrumental in beating the Russians to the moon.

by Sudip Verma
Startup Strategy
Rebuilding the Cadillac Brand

How did Cadillac get their groove back? Learn how Cadillac is rebuilding their brand and putting their competitors on notice that they are back.

by Sudip Verma
Startup Strategy
How to Handle a Failed Product Offering: Lessons from Windows 8

Will Microsoft’s customer’s forgive them for Windows 8? Here are a few lessons we can glean on backtracking gracefully from a failed product offering.

by Sudip Verma
Startup Strategy
Creating a Product Family for Your Customers

Many established manufacturers create a product family to keep their customers and maximize their lifetime value. What are your options as a SaaS company for doing the same?

by Sudip Verma
Startup Strategy
How to Say "Sorry" to Your Clients

Here are three lessons in customer service conflict resolution I recently learned from the automotive industry. Even though my dealer let me down, I’ll keep going back. Here’s why.

by Sudip Verma
Startup Strategy
Selling Cloud Solutions: 3 Ways to Educate Your Buyer

When selling cloud solutions, it pays to bring the conversation down to earth. Here are three suggestions for how to educate buyers on how the Cloud can work for them.

by Sudip Verma
Finance & Operations
Can Microsoft Think Like a Startup? Windows Phone Wants to Go Big By Embracing Small

How does a global software company call their flagship phone platform a startup? Here are three ways Microsoft’s Windows Phone strategy is taking pages from the startup playbook in its hunt for a competitive advantage.

by Sudip Verma
Startup Strategy
Crafting the Perfect Pitch Deck: PowerPoint Presentations that Connect with Your Clients

Looking for tips on how to craft a PowerPoint presentation that will delight your clients? Read on to learn how to create the perfect pitch deck that fits your client’s corporate culture.

by Sudip Verma
Startup Strategy
B2B Customer Relationship Management: Building a Customer Touchpoint Plan

Maintaining a steady stream of communications with your customers is key to retaining them. Read on for tips on how to improve your customer relationship management by crafting a customer touchpoint strategy.

by Sudip Verma