Sudip Verma
Corporate Strategy, Sales Operations
Startup Strategy
Creating a Customer Service Oriented Organization: 3 Lessons from the Walmart Approach to Customer Satisfaction

Are you in the early stages of building your organization? Read on for some key tactics to help in creating a company that is truly customer service focused.

by Sudip Verma
Startup Strategy
Developing Stronger B2B Customer Relationships: 3 Customer Engagement Tactics

How important are strong B2B customer relationships? You might be surprised how these three customer engagement tactics can help impact your bottom line.

by Sudip Verma
Startup Strategy
What's in A Name? Lessons from United Airlines' Rebranding Blunder

A lesson in rebranding gone wrong. Learn why United Airlines’ “Allegis” misadventure is a prime example of how important picking the right company name is to the rebranding process.

by Sudip Verma
Startup Strategy
Managing Critical Product Reviews: 3 PR Lessons from Tesla's Charged Showdown with the New York Times

Looking for an example of how to manage critical product reviews? Here are three PR lessons to glean from Elon Musk’s reaction to the New York Times Tesla review.

by Sudip Verma
Startup Strategy
6 Core Elements of Developing a Strategic Partnership with Your Customers

These are the six core elements of building a strategic partnership with your customers, along with the pros and cons of pursuing a partnership in the first place.

by Sudip Verma
Startup Strategy
Developing a Business Case for Your SaaS Solution

These steps will help you develop the most compelling business case for your SaaS solution possible when presenting it to customers.

by Sudip Verma
Tech Trends
Here Comes the Surface Pro: Will It Save Microsoft?

The Surface Pro is coming to market. Will it be able to convince a skeptical market to give it a try?

by Sudip Verma
Tech Trends
Do You Know What's in Store for the SaaS Space? 8 SaaS Trends to Watch in 2013

Have you made your predictions for the SaaS space? Here are 8 SaaS Trends to keep an eye on in 2013 from Forrester and IDC.

by Sudip Verma
Tech Trends
The Innovation Problem: Nokia's Fall From Grace
The Innovation Problem: Nokia's Fall From Grace [caption id="" align="alignright" width="300"] Nokia's Mee-Go platform that was briefly on market before...
by Sudip Verma