Are you in the early stages of building your organization? Read on for some key tactics to help in creating a company that is truly customer service focused.
How important are strong B2B customer relationships? You might be surprised how these three customer engagement tactics can help impact your bottom line.
A lesson in rebranding gone wrong. Learn why United Airlines’ “Allegis” misadventure is a prime example of how important picking the right company name is to the rebranding process.
Looking for an example of how to manage critical product reviews? Here are three PR lessons to glean from Elon Musk’s reaction to the New York Times Tesla review.
These are the six core elements of building a strategic partnership with your customers, along with the pros and cons of pursuing a partnership in the first place.
These steps will help you develop the most compelling business case for your SaaS solution possible when presenting it to customers.
The Surface Pro is coming to market. Will it be able to convince a skeptical market to give it a try?
Have you made your predictions for the SaaS space? Here are 8 SaaS Trends to keep an eye on in 2013 from Forrester and IDC.