Market Research
Find out why developing buyer personas is the first step to creating truly targeted content that connects with your customers and addresses their specific needs.
WP Engine and SmartBear founder Jason Cohen discusses the bare necessities of software success: intuition, testing, validation, and iteration — all based on frequent interaction with your users.
Recruiting research participants for B2B market segmentation and buyer research isn’t always easy, but six tactics can help.
6 one-off B2B customer segmentation exercises that B2B companies can do to quickly identify potential segmentation characteristics.
Blogger and entrepreneur Andrew Chen offers a simple test to help you face the facts and get honest about your market size.
Get market insight from the analytics and feedback found on crowdfunding sites.
Read about the development of Apple’s brand pricing strategy from the company’s former CEO John Sculley.
Read how to use what-if scenarios to separate the truly great market solutions from the good ones.
How do you create simple, effective surveys that stakeholders don’t ignore, delete, or wish they could set on fire?