Marketing
Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO

Ashley Smith, former CMO at GitLab, shares expert tips for selling and marketing to developers. Her number one piece of advice? Honesty and clarity go a long way.

by Kyle Lacy
Finance & Operations
How to Create the Perfect Pitch Deck
Editor’s Note: This is the second part of a two-part interview featuring Christoph Janz. In the first installment, Janz outlined...
by Kyle Lacy
Marketing
4 Content Types to Own Thought Leadership in Any Market
Have you ever tried to ride a bicycle with deflated tires? Not flat tires, mind you, just tires that are...
by Kyle Lacy
HR & People
Tips for Founders on When and How to Build Out Core Sales & Marketing Teams
Christoph Janz is a partner at Point Nine Capital, a VC firm based in Berlin that invests all across Europe,...
by Kyle Lacy
Marketing
6 Marketing Trends to Implement in 2017
It’s easy to start off any trends piece with a phrase like “Well, we don’t have a crystal ball...” But,...
by Kyle Lacy
Marketing
Scaling Your Beta Product: How x.ai Reinvented the Waiting Game
If you’re not already using x.ai’s virtual personal assistant to schedule meetings, Brian Coulombe, the company’s Customer Acquisition Director hopes...
by Kyle Lacy
Leadership
A Lesson in Startup Efficiency: 3 Strategies to Get You There
Editor’s Note: This is the second post in a two-part series featuring Logz.io co-founder and VP of Product, Asaf Yigal....
by Kyle Lacy
Customer Success
A Customer's First Five Minutes Can Make or Break You
“If you’re selling a SaaS product, you really need to think about what you’re actually selling,” says Asaf Yigal. “You...
by Kyle Lacy
Marketing
An Alternative Approach to Growth: One Part of the Funnel at a Time
Editor’s Note: This is the second part of a two-part interview featuring Dave Gerhardt. In the first installment, Gerhardt shared...
by Kyle Lacy