Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne
Customer Success
Why Customer Success Leaders Aren't Getting a Seat at the Table

With only lagging metrics in their toolset, customer success leaders can’t really drive strategy at the executive level. Here’s Chris Hicken, former president at UserTesting, on how to change that.

by Chris Hicken, CEO at 'nuffsaid
Customer Success
Practical SaaS Retention Strategies That Move the Needle (Part Two)

Learn several strategies to improve retention in this two-part series.

by Corey Haines
Customer Success
Practical SaaS Retention Strategies That Move The Needle (Part One)
Editor's Note: This article is part one of a two-part series outlining strategies to improve retention.  I don’t know about...
by Corey Haines
Customer Success
The Definitive Guide to User Onboarding: Part Three

Wes Bush explains how you can create a just-in-time onboarding email sequence that converts in Part 3 of his 3-Part user onboarding series.

by Wes Bush
Customer Success
The Definitive Guide to User Onboarding: Part Two

Wes Bush breaks down all things user onboarding and discusses advanced user onboarding strategies in Part 2 of his 4-part series.

by Wes Bush
Customer Success
The Definitive Guide to User Onboarding: Part One
Editor's Note: This article is Part 1 of a 3-part series that was first published on the Product Led Institute...
by Wes Bush
Customer Success
Professional Services and Customer Success in SaaS Startups

Surveys have found that a dedicated Professional Services team can lead to more enterprise deals and lower churn. But, these resources need to be used wisely and should be differentiated from Customer Success. Here’s why.

by Brooke Goodbary
Customer Success
Customer Success Without Recurring Revenue

Improving retention has a huge impact on the bottom line, but the role of Customer Success changes without recurring revenue. Here’s how.

by Brooke Goodbary