Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner
Does business growth hinge on customer success? We think yes.

Customer Success is necessary for product-led business growth—don’t believe us? Read this article.

by Chris Gaertner
Customer Success
The Customer Success Managers' Role in a Product-Led Growth Business

Customer Success Managers can be the hidden gems of product-led businesses. Here’s how to ensure the two approaches align.

by Chris Gaertner
Customer Success
Customer Success: Leading Growth Beyond Contract Close
Product-led growth (PLG) has amplified a noticeable change in how companies think about customer acquisition. What was once an upfront...
by Chris Gaertner