Editor's Note: The following is an excerpt from the eBook 'The Complete Guide to Targeted B2B Advertising.' You can download...
by Blake Harris
Long before the Socrata team picked up the phone to pitch Yelp, they had already logged an impressive number of...
by Blake Harris
From proven playbooks to top tools and formulas for results — take a look back at some of the best B2B marketing tools and insights from 2014.
by Blake Harris
From aligning with sales to building a team, here are 10 commandments for surviving and succeeding in one of the most challenging roles in tech.
by Blake Harris
The end of the year for most marketing leaders at B2B SaaS companies typically means kick-starting planning for the coming year. How...
by Blake Harris
Five shocking examples of growth hacking experiments that were just crazy enough to work. [table-of-contents] Removing Friction Turning your homepage...
by Blake Harris
Should a field marketer hire be your next top priority? Find out when to pull the trigger and what to look for in the role.
by Blake Harris
KISSmetrics co-founder Hiten Shah and Totango co-founder Guy Nirpaz share their tips for optimizing free trials that convert.
by Blake Harris
If you’re serious about lead nurturing you know it takes more than a simple drip campaign. Here are three key components that can help you maximize your lead volume while actually cutting down on costs.
by Blake Harris