At some point, all sales managers deal with the challenge of extracting more meaningful sales process insight from their Salesforce.com reports. In this post, Salesforce expert Michael Hanna shares three simple Salesforce hacks that can deliver that insight and enable more informed sales execution.
It’s time to pack up your traditional lead scoring model. It’s broken and obsolete. OpenView Growth Strategist Blake Harris explores two innovative models to adopt instead.
Bad news marketers: Here are five reasons why your current lead scoring models aren’t working.
Your CRM may be your expansion-stage company’s #1 asset. That’s assuming, of course, that you properly maintain and manage it. Neglect it, however, and that system can become an unruly nightmare that hinders your company’s productivity and clouds its customer focus. Here are three simple steps to clean up your CRM data.
As a new member of the OpenView team, I want my blog to be a place to learn, share, and discuss the latest marketing growth strategies and growth tactics.