From proven playbooks to top tools and formulas for results — take a look back at some of the best B2B marketing tools and insights from 2014.
The demands on marketing are shifting and expanding. While that means there are more challenges on B2B marketing teams to adapt and perform, there are also more opportunities to fuel growth with the help of new approaches, tactics, and tools. Below, we’re revisiting 10 of our most popular articles from the past year to help you generate more qualified leads, build your brand, and move the needle in 2015.
Your one-stop collection of actionable tips, tools, and resources to take your content marketing to the next level. See the resources. photo by: Lindz Graham
Conducting win/loss analysis is one of the most cost-effective ways of generating the insights you need to increase revenue and grow your business. So why aren’t you doing it? Marketing strategist Sue Duris walks you through the process step by step.
Are you going about your B2B marketing all wrong? CEB’s Karl Schmidt explains why the real driving factors behind B2B buying decisions are far more personal and emotional than you think.
If you have a website, you’re a publisher. And if you’re a publisher, that means everyone on your team should be writing. Bestselling author and MarketingProfs Chief Content Officer Ann Handley lays out a simple formula for producing ridiculously good content.
Taking a SaaS marketing organization from scratch to full productivity isn’t easy. Former PowerReviews CMO Nadim Hossain shares the game plan that turned the company into a high lead velocity marketing machine.
Why should Hollywood get all the attention? Back in February, we hosted our 2nd annual B2B Oscars, and invited you to decide which companies produced the best B2B marketing videos of the year.
From aligning with sales to building a team, here are 10 commandments for surviving and succeeding in one of the most challenging roles in tech. Find out what they are.
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<strong>Blake Harris</strong> is the Head of Growth at <a href="https://formlabs.com/">Formlabs</a>, which develops professional 3D printers for designers, engineers, and other creators. He was previously a Growth Strategist at OpenView.
ABM, or account-based marketing, is a powerful strategy to push relevant leads further down the funnel towards purchase. But for many companies, it’s often led by sales’ own criteria, rather than driven by powerful marketing data. Here’s how to do ABM the right way.
