Top 10 Startup Marketing Posts of 2014
From proven playbooks to top tools and formulas for results — take a look back at some of the best B2B marketing tools and insights from 2014.
The demands on marketing are shifting and expanding. While that means there are more challenges on B2B marketing teams to adapt and perform, there are also more opportunities to fuel growth with the help of new approaches, tactics, and tools. Below, we’re revisiting 10 of our most popular articles from the past year to help you generate more qualified leads, build your brand, and move the needle in 2015.
Free Inbound Marketing Assessment
Download our inbound marketing assessment to help you evaluate gaps in your marketing around the five pillars of inbound marketing.
In post image courtesy of Florian Kuala
Feature image by: Mateusz Łapsa-Malawski
Oftentimes we’re so caught up with acquiring new customers that we completely forget about strengthening relationships with current customers. ABM can help.
Community content isn’t just the content that your community contributes – it’s content produced by people who actually use your service, and ideally those who are quite invested in it. Learn how to invest in it here.
It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.