Top 10 Startup Marketing Posts of 2014
From proven playbooks to top tools and formulas for results — take a look back at some of the best B2B marketing tools and insights from 2014.
The demands on marketing are shifting and expanding. While that means there are more challenges on B2B marketing teams to adapt and perform, there are also more opportunities to fuel growth with the help of new approaches, tactics, and tools. Below, we’re revisiting 10 of our most popular articles from the past year to help you generate more qualified leads, build your brand, and move the needle in 2015.
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In post image courtesy of Florian Kuala
Feature image by: Mateusz Łapsa-Malawski
Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.
Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.