Marketing
How to Think about Branding During a Merger or Acquisition
Mergers and acquisitions are hard. They are complicated. They are fraught with details, decisions, and innumerable contingencies. From financing to...
by Douglas Spencer
Market Research
What an Acquisition Would Mean to the Salesforce Brand: 4 Questions for Marc Benioff
Salesforce.com has been at the center of a whirlwind of speculation, with rumors that Oracle, Microsoft, IBM, SAP or even...
by Douglas Spencer