Marketing
How to Think about Branding During a Merger or Acquisition
Mergers and acquisitions are hard. They are complicated. They are fraught with details, decisions, and innumerable contingencies. From financing to...
by Douglas Spencer
Communications & Branding
What an Acquisition Would Mean to the Salesforce Brand: 4 Questions for Marc Benioff
Salesforce.com has been at the center of a whirlwind of speculation, with rumors that Oracle, Microsoft, IBM, SAP or even...
by Douglas Spencer