You’re probably not aware of it, but the price of your product includes a risk discount.
Pricing experts Kyle Poyar and Steven Forth reflect on their predictions for 2020 and share what they see in store for 2021.
This should be a top priority as you plan for 2021.
About half of respondents, evenly distributed across size or industry, are offering temporary relief on payment terms.
No matter what pricing actions you’re considering, you must first understand the impact that COVID-19 is having on your customers, their business, their people and their communities.
Steven Forth, CEO of Ibbaka, shares wisdom on managing pricing through the COVID-19 pandemic.
Kyle Poyar, VP, Market Strategy at OpenView, and Steven Forth, Partner at Ibbaka, discuss the hot topics that you need to be factoring into your pricing plans for 2020.