Testing alternatives has become a standard practice in marketing. About ten years ago I was at a seminar led by...

"Well, in our country," said Alice, still panting a little, "you'd generally get to somewhere else – if you run...

January 2018 already! Your inboxes are no doubt full of predictions for the New Year, so let me suggest why...

Editor's Note: This article first appeared on the Ibbaka blog here. It is well known that pricing is the most powerful...

If you are leading a B2B SaaS business today, and you are successful, then your business is on its way...

Pricing is a game - one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re...

Most of us want to feel that we are both being treated fairly and treating others in kind. And sure,...

Pricing is an historically data-centric discipline. And pricing consultants spend a lot of time crunching numbers and building models like...

Editor’s Note: This is part two of a two part article on how to price apps for Slack and other...