Product
How to Price Your Product: A Look at Bots & Integrated Applications
Editor’s Note: This is part two of a two part article on how to price apps for Slack and other...
by Steven Forth
Product
Framing Effects of Platforms on Price: Pricing Slack Apps (Part I)
Platform business models continue to roll across the business landscape, transforming whole industries and rewriting basic business assumptions. The popular...
by Steven Forth
Product
Your SaaS Pricing Problem Goes Deeper than You Think
As the new year opens many of us are reviewing our core assumptions about our business. One thing that often...
by Steven Forth
Product
What Behavioral Economics Can Teach Us About Pricing
Back in February I helped organize a day on pricing strategy at the MaRS Discovery District in Toronto. The day...
by Steven Forth
Product
Your Pricing Strategy is Failing – Three Signals That Tell You Why
Do you have a pricing strategy? If not, you're already in trouble. Many companies struggle to say what their pricing...
by Steven Forth
Product
Did Pricing Strategy Contribute to LinkedIn’s Market Meltdown?
LinkedIn’s share price hit an air pocket last week. On Friday February 5 the price slumped more than 40% wiping...
by Steven Forth
Product
How to Capture the Right Value Metrics to Accurately Price Your Product
Your data model is the net that you use to catch information. So what kind of information do you want...
by Steven Forth
Product
The Art and Science of Tiered Pricing: Strategies to Optimize for Buyer Persona
Most B2B SaaS companies use some form of tiered pricing model. Three-tiered models are most common, but there are many...
by Steven Forth
Product
Moving Beyond MRR: Evaluating New SaaS Pricing Models
Over the past decade people leading and investing in early-stage companies have become obsessed with MRR -- monthly recurring revenue....
by Steven Forth