Product
How to Capture the Right Value Metrics to Accurately Price Your Product
Your data model is the net that you use to catch information. So what kind of information do you want...
by Steven Forth
Product
The Art and Science of Tiered Pricing: Strategies to Optimize for Buyer Persona
Most B2B SaaS companies use some form of tiered pricing model. Three-tiered models are most common, but there are many...
by Steven Forth
Product
Moving Beyond MRR: Evaluating New SaaS Pricing Models
Over the past decade people leading and investing in early-stage companies have become obsessed with MRR -- monthly recurring revenue....
by Steven Forth
Product
Evaluating Pricing Differentiation in a Crowded Market: Asana, Basecamp & Wrike
Teams are central to how we work today, and a lot of teamwork is project based. So, it's not surprising that...
by Steven Forth
Product
How a Price Change Can Impact Your SaaS Metrics: Example in Action
In an earlier post, "Predicting the Impact of SaaS Pricing Changes," we looked at how price changes can impact SaaS metrics...
by Steven Forth
Pricing & Positioning
Predicting the Impact of SaaS Pricing Changes: Free Calculator & 5 Questions to Ask
You’ve done your homework. You’ve segmented your market using customer value, buying process, and cost to serve. You know how...
by Steven Forth
Market Research
The Zenefits Guide to Disrupting & Dominating a Vulnerable Market
Zenefits has been getting a lot of attention lately. Some of this is for the large amount of money it...
by Steven Forth
Product
Slack is Rewriting the Rulebook on SaaS Pricing: Here’s How
Slack has won a lot of attention over the past few months, mostly for its high valuation and rapid growth,...
by Steven Forth
Product
Your 3 Pricing Strategy Choices: Penetrate, Skim, or Follow
The hardest part of startups is making choices. Not decisions but choices. A choice is a decision between alternatives, whereby...
by Steven Forth