Product
Want to Nail Pricing? Understand Market Dynamics First.
Pricing is a game - one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re...
by Steven Forth
Product
Psychology Says: Make Your Pricing Fair (or at least appear that way)
Most of us want to feel that we are both being treated fairly and treating others in kind. And sure,...
by Steven Forth
Product
Build Your Pricing From the Data Up: How to Build a Modern Pricing Data Supply Chain
Pricing is an historically data-centric discipline. And pricing consultants spend a lot of time crunching numbers and building models like...
by Steven Forth
Product
How to Price Your Product: A Look at Bots & Integrated Applications
Editor’s Note: This is part two of a two part article on how to price apps for Slack and other...
by Steven Forth
Product
Framing Effects of Platforms on Price: Pricing Slack Apps (Part I)
Platform business models continue to roll across the business landscape, transforming whole industries and rewriting basic business assumptions. The popular...
by Steven Forth
Product
Your SaaS Pricing Problem Goes Deeper than You Think
As the new year opens many of us are reviewing our core assumptions about our business. One thing that often...
by Steven Forth
Product
What Behavioral Economics Can Teach Us About Pricing
Back in February I helped organize a day on pricing strategy at the MaRS Discovery District in Toronto. The day...
by Steven Forth
Product
Your Pricing Strategy is Failing – Three Signals That Tell You Why
Do you have a pricing strategy? If not, you're already in trouble. Many companies struggle to say what their pricing...
by Steven Forth
Product
Did Pricing Strategy Contribute to LinkedIn’s Market Meltdown?
LinkedIn’s share price hit an air pocket last week. On Friday February 5 the price slumped more than 40% wiping...
by Steven Forth