Product
How to Disrupt Your Market with an Innovative Pricing Model

Going up against an established competitor? A disruptive pricing model can be one of the most effective tools you use to differentiate yourself.

by Steven Forth
Product
B2B Pricing Black Magic: Appealing to Economic AND Emotional Needs

Value management and pricing strategy consultant Steven Forth explains how to achieve a potent, irresistible B2B pricing formula by aligning economic and emotional value along the technology adoption lifecycle.

by Steven Forth
Marketing
The Secret to Boosting Your Software Pricing Power

Value management and pricing strategy consultant Steven Forth explores the surprisingly powerful role emotion plays in setting the right price for your software.

by Steven Forth
Product
You Can't Price Software Without Focus

Picking a number is actually the last step in a successful pricing process. Value management and pricing strategy consultant Steven Forth breaks down what you need to do first.

by Steven Forth