Product-Led Growth

We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...

We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....

OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...

Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...

The lesson: Rules are made to be broken.

When David Sacks and his co-founders started Yammer back in 2008, the term product-led growth (PLG) hadn’t even been invented...

When it comes to growing a successful business, it helps to learn from the best. Believe me when I say...

For most of my career, I’ve been trying to figure out how to get to a 1% conversion rate between...

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.