Product-Led Growth
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
The lesson: Rules are made to be broken.
When David Sacks and his co-founders started Yammer back in 2008, the term product-led growth (PLG) hadn’t even been invented...
When it comes to growing a successful business, it helps to learn from the best. Believe me when I say...
For most of my career, I’ve been trying to figure out how to get to a 1% conversion rate between...
We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.
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