We monitor these closely within our portfolio at OpenView.
Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.
Blake Bartlett explains the latest to-go-market strategy, how we got here, and why the end user is now the most powerful buyer.
Hint: You have to look beyond the website or pricing page.
What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.