Marketing
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Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett
Product
3 Steps to Choosing Your Next Product Build
Most of the time, the hardest problem isn’t building your product, it’s figuring out what product to build. You typically...
by Hiten Shah
Product
The Growth Mindset: An Overview of Key Growth Strategies and Tactics
My road to managing products and growth was a winding one, but I’m glad to see that the ideas I’ve...
by Akshay Rathod
Marketing
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Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
4 Things Marketing Can Learn from Product Led Growth
Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion....
by Amanda Nielsen
Customer Success
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Appcues' Jonathan Kim on the Art of Onboarding [Podcast]
This may sound strange, but more often than not, Appcues' biggest competition is actually nothing. Most companies don't have an...
by Blake Bartlett
Product
How the Best Tech Companies Run Growth Experiments
A critical part of growth in product-led companies is their approach to experiments. It's the experiments that often unlock the...
by Kieran Flanagan
Customer Success
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How Dropbox Scaled with Customer Success as Their Secret Weapon [Podcast]
Customer success has come to mean a lot more than just churn prevention. As Head of CS at Dropbox, Lisa...
by Blake Bartlett
Product
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The People Side of PLG with Expensify's Jason Mills [Podcast]
Expensify kicked off 2019 with a Super Bowl-sized bang, but it's a well-known fact that for most of their history,...
by Blake Bartlett