Product-Led Growth

Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar
Product-Led Growth
Metrics, Steady Growth, What’s Next for PLG: Product Benchmarks 2022
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report....
by Sam Richard
Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner
Product-Led Growth
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and...
by Kyle Poyar
Product-Led Growth
Navigating Your SaaS Product Launch, Lead Generation, and Enterprise Sales: Starting From the Bottom-Up
When David Sacks and his co-founders started Yammer back in 2008, the term product-led growth (PLG) hadn’t even been invented...
by Mikaela Gluck
Product-Led Growth
An Inside Look Into PLG From Leaders Who Are Doing It Right
When it comes to growing a successful business, it helps to learn from the best. Believe me when I say...
by OpenView
Product-Led Growth
Why B2B Marketing Needs To Care About PLG
For most of my career, I’ve been trying to figure out how to get to a 1% conversion rate between...
by Dave Rigotti
Product-Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar