Product-Led Growth
No, robots aren’t taking over.
Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020.
The bottom line: Expansion-stage SaaS companies are well positioned to thrive in 2021.
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.
Crazy Egg co-founder Hiten Shah lays out what it takes to make a run at a PLG approach.
Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads.
Chris takes us through the Three Ds of Growth and Learn/Collect/Apply segmentation.
It’s one of the most frequently asked questions we get at OpenView. So, here’s how to make the decision with confidence.