Product Led Growth
The Secret to Success in Product Led Growth—According to HubSpot's Kieran Flanagan

Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.

by Kristin Hillery
Product Led Growth
How to Pair Sales and Self-Service for Maximum Impact

So you’ve launched a freemium version of your product or a free trial, and you’re swimming in more leads than your sales team could ever work effectively. How can you manage your funnel?

by Sam Richard
PLG 123
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Video: Who Actually Competes with Slack?

There are two races happening in product-led growth today.

by Blake Bartlett
Product Led Growth
Executives Will Never Buy Your Product, But Here's Who Will—According to Lucidchart’s COO

We’re diving deep into how the self-service model changes the buyer persona. Hint: Stop emailing COOs.

by Kristin Hillery
Product
How to Get Started with Product-Led Startup Metrics

The Docket team explains why every startup needs a measurement mindset from the very beginning.

by Darin Brown
PLG 123
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PLG 123: Shopify goes DTC. Will they succeed?
Would you use a business version of Snapchat? We are seeing a rise in asynchronous video communication, which is exactly...
by Blake Bartlett
Product
How the Best Tech Companies Run Growth Experiments

HubSpot’s Kieran Flanagan shares advice from growth leaders at Pinterest, SurveyMonkey and more.

by Kieran Flanagan
PLG 123
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PLG 123: Facebook Comes at Zoom's Market
Well, it's Friday and this is a thing: 🎨 Figma raises $50M @ $2B valuation. 📝 Notion raises $50M @...
by Blake Bartlett
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PLG 123: 3 Steps to a Successful PLG Business
Lucid passed $100M ARR. Miro raised $50M. It's a good time to be canvas-y. 🎨 Lucid was originally described as...
by Blake Bartlett