Product-Led Growth

Product
19 SaaS Predictions For 2021 and Beyond

Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020.

by Casey Renner
Finance & Operations
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5 Major Takeaways From the 2020 Expansion SaaS Benchmarks Report

The bottom line: Expansion-stage SaaS companies are well positioned to thrive in 2021.

by Jamie Wallace
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Product-Led Growth
Listen
'Measure Everything'—Pendo's Todd Olson on Becoming a Product-Led Organization

Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.

by Jamie Wallace
Product
Product-Led Companies: Why and How They Work

Crazy Egg co-founder Hiten Shah lays out what it takes to make a run at a PLG approach.

by Hiten Shah
Product-Led Growth
Understanding Activation and Product Qualified Leads—and Why They’re Not the Same Thing

Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads.

by Kristin Hillery
Product-Led Growth
Talking Growth Frameworks with HubSpot’s Chris Miller

Chris takes us through the Three Ds of Growth and Learn/Collect/Apply segmentation.

by Kristin Hillery
Pricing & Positioning
Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup

It’s one of the most frequently asked questions we get at OpenView. So, here’s how to make the decision with confidence.

by Kristin Hillery