Product Led Growth
Improving processes, adding more documentation and holding a bunch of training sessions won’t scale a product-led engine—it’s org design that matters.
So you’ve launched a freemium version of your product or a free trial, and you’re swimming in more leads than your sales team could ever work effectively. How can you manage your funnel?
We’re diving deep into how the self-service model changes the buyer persona. Hint: Stop emailing COOs.
The Docket team explains why every startup needs a measurement mindset from the very beginning.
HubSpot’s Kieran Flanagan shares advice from growth leaders at Pinterest, SurveyMonkey and more.