HR & People
How to Avoid Alienating Non-Product Teammates in Your Product-led Company
One of the hidden challenges faced by product-led organizations is a tendency to focus so much on product that other...
by Jeff Diana
Product
PLG and Product Management: Tips from SendGrid's VP of Product
There are a lot of moving parts to manage a product. In addition to building the actual product and figuring...
by Scott Williamson
Product
Listen
Building & Growing Free SaaS Products People Love with Serial Entrepreneur, Hiten Shah [Podcast]
Hiten Shah is the mastermind behind Crazy Egg, Product Habits & FYI. He and his team pioneered heat maps and...
by Blake Bartlett
Product
Growth with a Capital "G": What It Is and How to Get Started
Everyone is talking about Growth with a capital G these days, but few people fully grasp what that really is....
by Elena Verna
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Marketing
Listen
Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett
Product
3 Steps to Choosing Your Next Product Build
Most of the time, the hardest problem isn’t building your product, it’s figuring out what product to build. You typically...
by Hiten Shah
Product
The Growth Mindset: An Overview of Key Growth Strategies and Tactics
My road to managing products and growth was a winding one, but I’m glad to see that the ideas I’ve...
by Akshay Rathod
Marketing
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Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett