Celebrating the next generation of product-led growth (PLG) innovators, powered by OpenView and PeerSignal
Critics agree that Aha! is the poster child of efficient growth. The product management software company surpassed $100 million in ARR with only 110 employees – they’re an outlier that stretches what’s possible for mature PLG businesses. Aha!’s efficiency is fueled by an inbound free-trial machine, well-loved product, and transparent pricing.
Our PLG expert judges rave about Tango’s self-serve product. The company grew from 0 to 200,000 users in a mere 14 months. At one point, 40% of Tango’s traffic was coming from TikTok – and this wasn’t even driven by Tango in the early days.
Zeplin, helmed by co-founder and CEO Pelin Kenez, managed to turn a small seed investment into a big PLG success story. This under-the-radar company’s products now reach more than 5 million users. The academy of experts highlights Zeplin’s land-and-expand motion where large enterprise accounts such as Amazon or Salesforce initially start using Zeplin as a small pod of users before rapidly increasing the footprint across the company.
The Supermetrics team built this PLG rocketship from an unlikely location: Helsinki, Finland. The business generates north of €50 million ARR, has 500,000+ users, and is the No. 1 add-on for marketing data in both the Google Sheets and Google Data Studio marketplaces. The (marketplace) reviews are in – and they help fuel a powerful growth engine.
Disclaimer: The materials contain current and former OpenView portfolio companies. For additional information including a full list of portfolio companies, please visit our website.
We’d like to give a standing ovation to the experts who helped us select this year’s winners. They come from a variety of backgrounds and provide valuable perspectives across the B2B landscape.
We’d like to give special recognition to other startups who are on the cutting edge of PLG tactics but didn’t make the final edit.