Marketing
Marketing Automation Fatigue Might be Destroying Your Database. Here's How to Stop it.
As the consuming public starts demanding more information about the products and services that they purchase, marketing automation software becomes...
by Jonathan Pavoni
Marketing
How to Avoid the Most Common Lead Generation Roadblocks
There’s no way around it: lead generation can be a frustrating process. You work tirelessly to craft the perfect lead...
by Sam Holzman
Marketing
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Shopify's CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn't exactly followed a traditional path to get to CMO, but his background in strategy and analytics has...
by Blake Bartlett
Marketing
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Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies - first at GitHub as the Director...
by Blake Bartlett
Marketing
4 Ways to Generate B2B Leads without Creating New Content
Generating high-quality content on a consistent basis has become one of the most critical tasks in any online marketing strategy....
by Kevin Payne
Marketing
4 Things Marketing Can Learn from Product Led Growth
Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion....
by Amanda Nielsen
Marketing
Beyond Logos, Fonts, and Colors: The Importance of Building an Impactful Brand
When you think of a brand, what do you think of? Maybe you think of the bright, golden arches of...
by Amanda Nielsen
Marketing
Branding: Are You a Dragon Slayer or Patron Saint?
Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing automation’s promise to turn the...
by Joe Chernov
Marketing
The Ultimate SaaS Funnel Guide
Editor's Note: This post was originally published in 2017 and updated February 2019. Funnel conversion is fundamental for SaaS growth....
by Ashley Murphy