The best way to gain buyer insights is by conducting customer interviews. That’s certainly easier said than done. In this post, we’ll show you how to design a comprehensive customer interview guide that will help you conduct interviews as smoothly — and productively — as possible.
Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.
According to CMO Julie Herendeen, all great marketing starts with an understanding of customers’ problems. We couldn’t agree more.
Hint: It’s not the same as product management.
Ashley Smith, former CMO at GitLab, shares expert tips for selling and marketing to developers. Her number one piece of advice? Honesty and clarity go a long way.
Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.