As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.
The success of our businesses will largely be determined by our ability to let go of old assumptions and habits, many of which have served us well, and create the dynamic conditions that allow us to speak to our customers in ways that are personal and important to them.
We’re diving deep into what product-led storytelling is and how to leverage it for growth.
We talked to Camille Ricketts to learn how Notion uses the power of being human to win (and keep!) loyal customers, how and why they founded a thriving user community, and lots more.
Spoiler alert: Everything you do must be scalable and repeatable.