Marketing
The Type of Content to Produce at Every Lifecycle Stage (Part 3)

Spoiler alert: Everything you do must be scalable and repeatable.

by Georgios Chasiotis
Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne
Marketing
The Type of Content To Produce At Every Lifecycle Stage (Part Two)

Learn about the content you should be creating once your company has product-market fit.

by Georgios Chasiotis
Marketing
Listen
Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Marketing
Finding Balance: Marketing, PLG and a Developer Audience

The first rule of marketing to developers is to never market to developers. GitHub’s VP of Growth Marketing, Wendy Perilli, explains how market to this community.

by Wendy Perilli
Marketing
Measuring the Impact of Your Developer Relations Team

Your DevRel team can make a huge impact on your bottom line. But what metrics should they be measured against? OV’s Ashley Smith explains here.

by Ashley Smith
Marketing
The Type of Content To Produce At Every Lifecycle Stage (Part One)

Content is important at all lifecycles of a SaaS business. But, there are different types of content that should be used for each lifecycle. Here we’ll explore content that can be used in the early stage of a SaaS org.

by Georgios Chasiotis
Marketing
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SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth [Podcast]

This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

by Ariel Winton
Marketing
Customer Acquisition: What Are the Most Crucial Product Marketing Activities?

Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.

by Shirin Shahin