Marketing
Marketing
How To Attract An Audience For Your Product
What if I told you that my next guest reached $100k in ARR without a website or an app—just 100%…
by Kyle Poyar Marketing
The 3-Part Marketing Attribution Framework All PLG Companies Need
If you’re like most product-led growth founders, you’re probably using product analytics tools to track key acquisition metrics. We’re talking…
by Aaron Beashel Marketing
Does a Future Still Exist For Content Marketers?
Will AI-generated content put content marketers out of a job? Maybe, but not in the way many are talking about…
by Andrew Camel Marketing
Marketing Leaders: 3 Ways To Stay Competitive In A Changing Market
Changes in the macroeconomic environment over the past several months has impacted every corner of the business—with departments thinning out…
by Mikaela Gluck Marketing
A Founder’s Guide To Hiring A CMO
The results are in! And unfortunately, they are not good. With the current economic situation we are in, the average…
by Harsh Jawharkar Marketing
Should You Buy A Media Company?
Earlier this year Pendo acquired Mind the Product, the world’s largest destination and community for product folks. Odd, right? What…
by Kyle Poyar Marketing
Efficient Growth Marketing Just Got Cool Again
From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team,…
by MJ Peters Marketing
The Five Pillars for Building an Effective Community
I get a lot of questions about building a community—specifically, how I did it at OpenView. For context, I joined…
by Casey Renner Marketing
Product Marketing the PLG Way: A Collection of Best Practices
If a product launches, but no one’s around to hear it, did it really make a sound? While product marketing…
by Shannon Curran