Marketing

Marketing
A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection

Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.

by Mitch Briggs
Marketing
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Averages Lie, and 4 Other Marketing Lessons From PagerDuty's Julie Herendeen

According to CMO Julie Herendeen, all great marketing starts with an understanding of customers’ problems. We couldn’t agree more.

by Casey Renner
Product
The Role of Product Marketing—And Why Startups Need to Define It

Hint: It’s not the same as product management.

by Saeed Khan
Marketing
Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO

Ashley Smith, former CMO at GitLab, shares expert tips for selling and marketing to developers. Her number one piece of advice? Honesty and clarity go a long way.

by Kyle Lacy
Marketing
Customer Segmentation: A Step-by-Step Guide for Growth

Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.

by Tien-Anh Nguyen
Marketing
The Definitive Guide to Content and Community Marketing for Data Companies

“I like to hang out in communities so that I can be sold to,” said nobody.

by Arpit Choudhury
Marketing
Yes, SEO Is Still Important: 5 Predictions for 2021

Lavall Chichester, founder of GrowthSkills.co, shares his 2021 insights and predictions—and how you can leverage them.

by Lavall Chichester
Product
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MongoDB's Playbook for Breaking Into and Dominating a Market

We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace
Marketing
How to Write an Outreach Email That Someone Will Actually Read

With the average person receiving over 90 business emails every day, it’s no surprise that the majority of cold emails get ignored.

by Anastasia Belyh