Marketing
If a product launches, but no one’s around to hear it, did it really make a sound? While product marketing...
Attention marketers: product-led growth (PLG) isn’t taking your job. Unless you can’t adapt to product-led marketing, that is. Before you can create...
Product differentiation: you need it. Enjoy this list of expert advice on all things SaaS differentiation from the team at OpenView.
Before the team behind Privy discovered the power of an integrated app store distribution strategy, they were relying 100% on...
Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.
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According to CMO Julie Herendeen, all great marketing starts with an understanding of customers’ problems. We couldn’t agree more.
Hint: It’s not the same as product management.
Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.
“I like to hang out in communities so that I can be sold to,” said nobody.
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