Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.
According to CMO Julie Herendeen, all great marketing starts with an understanding of customers’ problems. We couldn’t agree more.
Hint: It’s not the same as product management.
Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.