Marketing

Product
What Product-Led Storytelling Is And How It Drives User Acquisition

We’re diving deep into what product-led storytelling is and how to leverage it for growth.

by Victor Eduoh
Marketing
21 Ways to Market for Growth in This Recession

With examples from Toast, Mailchimp, Peloton and more.

by Louis Gudema
Marketing
Notion's Marketing Secrets for Small Teams with Big Dreams

We talked to Camille Ricketts to learn how Notion uses the power of being human to win (and keep!) loyal customers, how and why they founded a thriving user community, and lots more.

by Ariel Winton
Marketing
SurveyMonkey’s CMO On Making Marketing More Human

B2B software users and buyers are just consumers who are at work. Same people, different context. There’s no need to treat them differently.

by Ariel Winton
Marketing
The Type of Content to Produce at Every Lifecycle Stage (Part 3)

Spoiler alert: Everything you do must be scalable and repeatable.

by Georgios Chasiotis
Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that...
by Kevin Payne
Marketing
The Type of Content To Produce At Every Lifecycle Stage (Part Two)

Learn about the content you should be creating once your company has product-market fit.

by Georgios Chasiotis
Marketing
Listen
Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Marketing
Finding Balance: Marketing, PLG and a Developer Audience

The first rule of marketing to developers is to never market to developers. GitHub’s VP of Growth Marketing, Wendy Perilli, explains how market to this community.

by Wendy Perilli