Mikaela Gluck
Contributing Writer
Podcast
Chris Degnan (Snowflake): Leading Your Sales Team Through The Downturn
With funding having slowed, hiring frozen, and budgets cut, SaaS sales leaders are on the hunt for advice for how...
by Mikaela Gluck
Podcast
Katie Burke (HubSpot): Leading With Clarity In An Uncertain Market
Everyone in the business world has read the headlines and felt the impact of the current market on their industries...
by Mikaela Gluck
Product-Led Growth
Time To Refine Your Metrics: Defining Growth And Success At A PLG Company
It comes as no surprise to our OpenView audience that product-led growth (PLG) as a GTM strategy is more popular...
by Mikaela Gluck
Podcast
Listen
The When, Why, What, And How Of Adding In Enterprise Sales
John Eitel, former VP of sales at Canva, describes himself as a sales problem-solver. Having built sales orgs from the...
by Mikaela Gluck
Podcast
Yaw Aning (Malomo): Building Your Company On the ‘As a Service’ Part of SaaS
There’s no one right way to start a SaaS business. Most first-time founders are tasked with learning as they go,...
by Mikaela Gluck
Podcast
May Habib (Writer): On Product, Distribution, and Lessons Learned As a Second-Time Founder
Most first-time SaaS founders are obsessed with building their product. It makes sense—a successful product is a qualifying criteria for...
by Mikaela Gluck
Podcast
Alex Bilmes (Endgame): Unifying Product-Led Sales with Self-Service
You’ve probably heard companies claim that their products sell themselves. And for product-led businesses, this isn’t far from the truth....
by Mikaela Gluck
Product-Led Growth
Navigating Your SaaS Product Launch, Lead Generation, and Enterprise Sales: Starting From the Bottom-Up
When David Sacks and his co-founders started Yammer back in 2008, the term product-led growth (PLG) hadn’t even been invented...
by Mikaela Gluck