Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing [Podcast]
While Season 7 has come to a close, we’re back with a special bonus episode! When businesses are building out their product-led strategy, when and how does marketing come into play? OV Partner, Devon McDonald, sat down with Helen Min, former Head of Marketing at Plaid, live at INBOUND to discuss this question and the importance of investing in marketing (particularly product marketing) early on in a business’ journey. Helen also touches upon marketing to developers (hint: invest in your community) and the best advice she’s received from mentors.
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Check out examples from Slack, Keap, Calendly and more that you can steal to better onboard, convert and retain new users.
Cross-functional collaboration. We all know it’s key to building better products, yet so many companies take a siloed approach to growth.