Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing [Podcast]
While Season 7 has come to a close, we’re back with a special bonus episode! When businesses are building out their product-led strategy, when and how does marketing come into play? OV Partner, Devon McDonald, sat down with Helen Min, former Head of Marketing at Plaid, live at INBOUND to discuss this question and the importance of investing in marketing (particularly product marketing) early on in a business’ journey. Helen also touches upon marketing to developers (hint: invest in your community) and the best advice she’s received from mentors.
Prefer to listen on iTunes? Click here.
How did the team at SurveyMonkey know it was time to revamp their pricing strategy? We’re exploring which signals tipped them off and how they made it a success.
Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.