Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing [Podcast]
While Season 7 has come to a close, we’re back with a special bonus episode! When businesses are building out their product-led strategy, when and how does marketing come into play? OV Partner, Devon McDonald, sat down with Helen Min, former Head of Marketing at Plaid, live at INBOUND to discuss this question and the importance of investing in marketing (particularly product marketing) early on in a business’ journey. Helen also touches upon marketing to developers (hint: invest in your community) and the best advice she’s received from mentors.
Prefer to listen on iTunes? Click here.
On this episode of BUILD, Ariel talks to Slack’s Director of Product, Fareed Mosavat, about how Slack balances the needs of the user and buyer.
Formstack’s Amanda Nielsen explains the top five benefits consultants, agencies and SaaS companies can realize through their partner relationships.