Everything You Need to Know About Freemium Pricing
Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.
Everything You Ever Wanted to Know about Customer Success (and More)
Special thanks for Scott Breece for helping compile this content. Customer success has, for good reason, become the backbone of…
Here’s Why You Need to Conduct Customer Research Before Building Your Product
Let’s be honest. Researching your customers before building your product can be kind of a downer. Not for any good…
Startup Hiring: When Should You Call Off a Stalled Search?
Have an open position you’re struggling to hire for? A little preparation and planning in advance will help you determine if and when you should call off the dogs and regroup.
Is Facebook Graph Search (Not LinkedIn) the Future of Recruiting?
Is Facebook Graph Search (not LinkedIn) the real future of online recruiting? I’m skeptical. Here are four reasons why.
Google Social Search: What You Should Know
On Tuesday, January 10th, Google announced that it will be providing even more “personalized” results based on social influence with it’s “Search, Plus Your World” initiative. This dramatically changes the way you, and your customers, find anything and everything online.
You Can’t Be Everything to Everyone
Since I’ve started managing lead qualification initiatives with the B2B technology companies in our portfolio, I’ve seen some excel with…
Competitive Advantage Research: Why You Need it Now
Scott Maxwell breaks down the keys to competitive advantage research, step by step.
Market Research Done Right
Market research is a key component of any good product team management process, sales and marketing strategy, or business growth…
Exinda Awarded 2010 Everything Channel Partner Program Guide and Five-Star Partner Rating
Andover, MA- Exinda Inc., a global provider of next generation traffic shaping and optimization solutions, today announced it has been…