Exinda Awarded 2010 Everything Channel Partner Program Guide and Five-Star Partner Rating

Andover, MA- Exinda Inc., a global provider of next generation traffic shaping and optimization solutions, today announced it has been recognized by Everything Channel, a technology marketing and sales solutions company, as one of North America’s top information technology vendors for its Exinda Global Partner Program. The Program was also granted a Five-Star rating in recognition of its excellence in enabling its channel partners to sell and support its advanced network optimization solutions.

Launched in 2007, the Exinda Global Partner Program has enabled more than 120 Exinda partners around the world to increase sales opportunities, drive profitability and ensure customer satisfaction. The multi-level program includes comprehensive direct and computer-based tools to educate and train Partners on Exinda’s solutions; joint business development activities that drive lead generation and sales as well as professional technical assistance to help Exinda Partners’ provide ongoing support to their customers. Backed by easy-to access online training and customer referral portals, a clearly established compensation structure and a wealth of marketing assistance resources, the Exinda Global Partner Program has been a key driver of Exinda’s success worldwide.

“The Exinda Global Partner program has been integral to our company’s growth,” said Kevin Suitor, Vice President of Marketing, Exinda Networks. “More than 1,500 organizations worldwide now rely on Exinda’s WAN optimization solutions to reduce their network costs and ensure consistent performance in their networks. Through our Global Partner Program, Exinda has ensured that each of our valued Partners has the knowledge and support they need to build long-standing, profitable relationships with their customers.”

Everything Channel analyzed 130 vendor programs rating vendors’ responses to questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. The Five-Star rating is bestowed on programs whose overall rating is among the elite based on company size.

“We are pleased to deliver to the Channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities, and information in the hottest new program offerings,” said Kelley Damore, VP, Editorial Director, Everything Channel. “The quality of a technology vendors’ partner program determines how profitable its partners will be. For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year’s Five-Star Partner Program winners for helping to drive greater revenue in the channel.”

“Exinda recognizes that the performance and reliability of our customers’ communications network is crucial to their businesses. That’s why we have invested heavily in the Exinda Global Partner Program. The Program has been proven to attract and retain the most qualified, professional and service-driven companies in the world to sell, support and profit from our advanced network optimization solutions. We are confident that this winning program will enable Exinda to increase its partner base by 30% in 2010 alone,” added Suitor.

DMC Technology Group, a Toledo-based networking products reseller, has been part of the Exinda Global Partner Program since 2008. “We have worked with technology vendors around the world to bring the best solutions to our customers, and consider Exinda to be best-in-class for delivering the level of support we need. Exinda has produced the most comprehensive and well-managed Partner program we have experienced to date,” said Pat Sheehan, President, DMC Technology Group.

Acceptance to the Exinda Global Partner Program entitles companies to offer Exinda’s complete range of nest generation traffic shaping and optimization products, including:

  • Exinda 2060 – Designed for small branch offices, supporting up to 20 Mbps of traffic and 50 users
  • Exinda 4060 – Ideal for mid- to large-size branch offices, providing support for up to 155 Mbps of traffic and 1,000 users. Built upon Exinda’s new 64bit architecture, and featuring a multi-queue network interface controller (NIC) combined with a multi-threaded operating system, this model offers affordable scalability and performance
  • Exinda 6010 – Robust performance for large branch offices, supporting up to 500 Mbps and 10,000 users
  • Exinda 8060 – Designed for headquarter offices and data centers, the 8060 supports up to 5 Gbps of traffic and up to 100,000 users. This appliance has dual-power supplies and RAID 10 support. Built on Exinda’s new 64-bit architecture, and featuring a multi-queue network interface controller (NIC) combined with a multi-threaded operating system, this model offers affordable scalability and performance

The 2010 Partner Program Guide (PPG) list and those companies recognized as Five-Star appeared in the March 29 issue of CRN magazine and is available here.

About Exinda

Exinda is a proven global supplier of WAN Optimization and Application Acceleration products. The company has helped over 1,500 organizations in 55 countries worldwide to reduce network operating costs and ensure consistent application performance over the WAN. The Exinda Unified Performance Management (UPM) solution encompasses application visibility, control, optimization and intelligent acceleration – all within a single network appliance that is affordable and easy to manage.

Founded in 2002, Exinda is headquartered in Andover, MA and established regional offices in Canada and the United Kingdom to support the growing global demand for its products and services. Exinda also invests heavily in ongoing Research and Development, which operates in our Melbourne, Australia facilities. Exinda is a 100% channel business with products being distributed by a worldwide network of solution partners who offer local support and services. For more information, please visit our website.