Acronis appoints Mindscape as Australian/NZ Retail Distributor

Acronis, a leading provider of easy-to-use backup and recovery solutions for physical, virtual and cloud environments today announced that it has entered into a distribution agreement with Mindscape Asia Pacific Pty Ltd, a leading Australian consumer software publisher and distributor. The agreement is effective immediately.

Mindscape will distribute and market Acronis’ current and forthcoming consumer products into the retail and reseller channels in Australia and New Zealand. The range includes Acronis® True Image™ Home 2011, Acronis True Image Home 2011 Plus and Acronis True Image Home 2011 Family Pack (for 3 PCs). All of these products are currently available through major retailers and resellers in ANZ.

“We are thrilled to add such a recognisable and trusted brand like Acronis to our software portfolio,” said Tonia Velasco, General Manager – Sales and Marketing at Mindscape Asia Pacific. “Aligning ourselves with one of the best solutions for backup and recovery extends our business into a growing market which we are very excited about.”

Karl Sice, General Manager – Pacific at Acronis, said, “The decision was easy with Mindscape’s diverse portfolio and years of experience in consumer software distribution and republishing. We look forward to working with Mindscape to continue to grow and build on the success of the Acronis brand in ANZ through the retail and reseller channels.”

Based on Acronis’ patented disk imaging and bare metal restore technologies, Acronis True Image Home 2011 is designed to make backing up and recovering files, folders, email, Windows® 7 libraries, or even a user’s complete system easier than before. The simple and intuitive interface will allow novice users to perform advanced backup and recovery tasks. Acronis True Image Home 2011 introduces a redesigned Graphical User Interface designed to scale to the needs of both novices and advanced users alike.

About Mindscape

Mindscape Asia Pacific Pty Ltd, is Australia’s leading publisher and distributor of productivity and reference software, kids, family and NextGen games on the PC, Mac, DS, Wii, Playstation, Xbox and online platforms.  Mindscape represents some of the most well-known international companies and brands including Broderbund, Encyclopaedia Britannica, Endemol, Hoyle Games, IMSI Design, Konami, Legacy Interactive, Mark Burnett Productions, Nancy Drew, Nuance, Playfirst, Playrix, PopCap, Punch, Rovio (Roxio), The Learning Company and Universal Music.

About Acronis

Acronis is a leading provider of easy-to-use backup, recovery and security solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis’ disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more than 180 countries and available in 13 languages. For additional information, please visit Follow Acronis on Twitter: