Acronis Inks India Distribution Agreement with Supertron

®, a leading provider of disaster recovery and data protection solutions for physical, virtual and cloud environments, today announced it has entered into a new distribution relationship with Supertron Electronics Ltd, one of India’s fastest growing IT solutions distributors, to provide protection for businesses threatened by potential technology disasters in India.

While Indian businesses have shown remarkable resilience in the wake of natural disasters during the last few years, Acronis Disaster Recovery Index 20121 showed that 60% of Indian businesses suffer downtime due to human error, and on average, suffer 1.7 days of system downtime costing each business USD$392,083 each year in lost productivity.


“Businesses are increasingly aware of the exorbitant cost of downtime and are placing disaster recovery to the top of boardroom agendas in the recent years. Demand and adoptions of disaster recovery and data protection solutions present a tremendous revenue opportunity for value-added resellers in the Indian market,” said V. K. Bhandari, Chairman & Managing Director, Supertron Electronics Ltd.

“With Acronis solutions, we will provide channel partners with the technology and resources they need to successfully address this market opportunity and help them build competitively differentiating business practices that help organisations of all sizes simplify and automate backup and disaster recovery processes.”

Bill Taylor-Mountford, President of Acronis APAC said in signing the deal: “We are pleased to be able to work with Supertron for the India market. With its long-established alliances with globally renowned IT vendors and broad-based pan-India distribution network, we believe the partnership will allow more comprehensive coverage and support for Acronis’ suite of disaster recovery and data protection solutions to service the needs of the businesses in India.”

Under the new alliance, Supertron will sell, market and support Acronis’ suite of disaster recovery and data protection solutions to resellers and managed service providers (MSPs) throughout India. As a result, Supertron’s channel partners will have access to a wider range of data protection and business continuity solutions provided by Acronis.

Acronis Disaster Recovery Index 2012 is an annual barometer that provides a country-level ranking of backup and disaster recovery confidence levels and capabilities of businesses around the world. The survey was conducted by the Ponemon Institute across 18 countries in September and October 2011.

About Supertron

Supertron Electronics Ltd is a leading Information Technology and Telecom company of India and among the country’s top eighth largest IT product distribution intermediaries with a turnover of over INR 1100 crores. Established in 1993 in Kolkata by Mr. V.K. Bhandari, the Chairman and Managing Director, Supertron Electronics is driven by an overarching mission to bring world-class technology to an under-penetrated India and empowering users.

The company’s flagship business is the distribution of a wide variety of IT products including servers, desktops, laptops, netbooks, PC components, peripherals, memory modules, storage products, networking products and consumer electronic products of brand-enhancing international vendors. Supertron ranked in the 84th position among the top 100 IT companies in the country. Today, the company operates through 29 branch offices in India. Supertron is a ISO 9001:2008 Quality Certified company. Follow us on

About Acronis

Acronis is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis’ disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more than 90 countries and available in up to 14 languages.

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Acronis® is a registered trademarks or trademarks of Acronis Inc. in the United States and/or other countries.

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Media contact details

Tricia Sim,
Acronis Asia Pte Ltd,
+65 6496 9211,
[email protected]

Utpal Banerjee,
Supertron Electronics Ltd,
+91 9830715095,
[email protected]