Backup and recovery vendor, Acronis, has revealed a new program specifically targeting managed services providers (MSPs). The new program offers a monthly subscription-based licensing model for MSPs who provide Acronis Backup and Recovery 10 products as part of their managed services offering to customers. Partners can move licenses between customers as well as obtain discounts for both license volume and length of commitment. It also offers access to Acronis support tools. Acronis Pacific general manager, Karl Sice, said many customers indicated they wanted to move their infrastructure towards a managed services model.

“This is our first foray into this area and we feel there’s a tremendous demand in the market,” Sice said. “We’re not moving away from our existing distributors, we’ll fulfill our MSP business through our distribution channel.”

To take part in the program, resellers must have an existing managed services practice.

“We’re not designing this for partners that just resell Acronis software. We’re looking for organisations that serve those managed services areas and can demonstrate that it’s their core business,” he said.

Sice recently joined Acronis, replacing Bill Taylor-Mountford, who was promoted in January last year.

In November last year, Acronis pumped up its partner resources, adding more staff to its team.