Ainscough Crane Hire Gets a Lift with Exinda

Exinda, a global provider of next-generation WAN optimization and performance assurance solutions, has been chosen by the UK’s largest crane hire organisation Ainscough Crane Hire Limited, to prioritise, accelerate and control business critical traffic across its network of 29 UK depots, resulting in a more efficient use of key applications including VoIP and its asset management and document management systems.

Ainscough Crane Hire Limited needed to replace its Riverbed appliance with a WAN optimization solution that could better service its requirements and dramatically improve user experience of increasingly bandwidth intensive applications. Exinda not only intelligently accelerates and prioritises critical traffic, but also improves visibility and control for applications across its entire branch network.

Ian Booth, Senior IT Manager at Ainscough Crane Hire Limited explains, “We chose Exinda because we needed a solution that could give us complete control over our asset management and document management systems, that we are reliant on to manage our day-to-day activities. What’s great is that it can scale up quickly, ready to handle the increased network requirements surrounding peak-time activities and significant projects such as the refits we undertake for major oil refineries. Lasting a few weeks, these require increased use of planning, documenting and asset management applications, to oversee the entire operation in the most efficient way.”

Adam Davison, VP of EMEA at Exinda, adds, “Ainscough Crane Hire Limited required more from its WAN optimization solution than simple acceleration. It also needed increased control, as well as assurances that the network would not fail during peak activity. Thanks to Exinda’s ability to integrate into Active Directory, we have enabled Ainscough Crane Hire the unique ability to identify users’ individual traffic flows using our dynamic policy engine which delivers application and collaboration assurance per user. Overall, Ainscough is benefitting from a more selective approach to enabling application assurance, as well as a scalable network that will be able to react quickly and efficiently to the demands placed on it.”

Jeff Orr, MD of Platinum partner Stack Data Solutions, concludes, “As an Ainscough Crane Hire Limited preferred IT partner for four years, we have an excellent understanding of the network infrastructure and the IT challenges faced on a regular basis. Exinda’s next generation WAN optimization solution has the capability to meet these head on, giving Ainscough’s staff the ability to work more efficiently with their everyday applications.”

About Exinda®

Exinda is global provider of WAN optimization and application performance assurance solutions. The company has helped more than 2,500 organisations in over 80 countries worldwide improve the end-user experience, manage application performance, manage congestion over the WAN and reduce network operating costs for the IT executive. For more information, please visit

About Ainscough Cranes

Ainscough Crane Hire Limited is the UK’s largest mobile and crawler crane organisation. Operating a fleet of 468 cranes across an unrivalled network of 29 locations they provide lifting solutions in the 10-1000 tonne arena to a number of local, national and leading blue chip organisations.