Global interactive marketing provider ExactTarget (NYSE:ET) announced today that award-winning author and actor Michael J. Fox will keynote its annual Connections conference Oct. 16-18 in Indianapolis.

Expected to attract more than 4,000 top marketers from the world’s leading brands, the three-day event will feature more than 40 breakout sessions offering practical advice and inspiration to improve interactive marketing across email, mobile, Facebook, Twitter and the Web.

“Connections provides a powerful three-day experience filled with education, networking and fun designed to help organizations unlock the power of interactive marketing across email, mobile, social media and the Web,” said Scott Dorsey, co-founder and chief executive officer of ExactTarget. “There’s no one more appropriate to kick off this year’s Inspire the Future themed event than Michael J. Fox, who for years has fueled the conversation online and now inspires a generation in his battle against Parkinson’s disease.”

Best known for his Emmy and Golden Globe award-winning roles in iconic movies and television shows including the “Back to the Future” trilogy and “Family Ties,” Fox is now an author, speaker and spokesperson for The Michael J. Fox Foundation for Parkinson’s Research.

Building on the theme of “Inspire the Future,” Connections will explore how inspiration fuels creativity and innovation and improves communities and builds brands. Featuring yet-to-be-announced authors, industry analysts and keynotes from ExactTarget executives, Connections will feature eight unique content tracks, including dedicated sessions for business-to-business and day-long workshops for beginners, experts and developers. Attendees will also have an exclusive opportunity to attend a private concert from four-time Grammy nominated band The Fray.

Registration is available online at www.Connections2012.com. Marketers who register before Sept. 13 will receive $300 off the registration fee. Marketers attending Connections ’12 may also register to attend ExactTarget’s Academy Training Days Oct. 15 and 16 in Indianapolis. Academy Training features more than 10 training classes, offering registrants the opportunity to learn from industry leaders across email, mobile and social.

Connections ’12 follows ExactTarget Connections ‘11, an event that welcomed more than 3,000 marketers to Indianapolis and featured a lineup of industry thought leaders including Jimmy Wales, Wikipedia founder and Soledad O’Brien, award-winning CNN anchor and special correspondent.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

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