Balihoo CEO Pete Gombert Speaking at ILM East 2012
Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced that CEO Pete Gombert will be speaking at ILM (Interactive Local Media) East 2012 in Boston.
According to the 2011 CMO Council Report, “Localize to Optimize,” 67% of national brands believe the key benefit or competitive advantage of an effective localized marketing strategy is “greater customer relevance, response and return.”
At ILM East, Gombert will contribute his insights on local marketing to the “National Advertisers, Targeting Locally” panel discussion featuring top industry practitioners. Gombert will also provide examples of national brands that have increased business through strategic local marketing automation programs.
Who:
Pete Gombert, Balihoo CEO
What:
Panel Discussion: National Advertisers, Targeting Locally
When/Where:
ILM East 2012, March 26 – 28th, Boston Marriot Hotel, Copley Place
Gombert will speak at 2:15 p.m. on Tuesday, March 27th
Pete Gombert is available for press interviews. For media inquiries, please contact: Tom Francoeur by email at[email protected], or by phone at 781-404-2405.
About Balihoo
Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase. Additional information about Balihoo is available at www.balihoo.com.
Contacts
Topaz Partners for Bronto Software
Tom Francoeur, 781-404-2405
[email protected]