Balihoo Pairs Up with Big Brands

Balihoo, a provider of local marketing automation technology and services to national brands with local marketing needs, continues to gain grip with national brands representing wide-ranging industries. For the period of Q1 of 2010, Balihoo set multiple partnerships with famous national brands that have local marketing needs, which represents everything from dog care to delicatessens, and home fixtures to auto maintenance.

Now, many of the national franchisees and resellers leverage the Balihoo platform – which includes Specialized Bicycles, Kohler Co., ProTect Painters, Oil Can Henry’s, Mattress Firm, Dogtopia, Gandolfo’s, Granite Transformations, TSS Photography, and Verlo.

Specialized Bicycles was founded in 1974 by riders for riders. Specialized utilizes Balihoo to make sure the alignment of local dealer marketing to the national Tour De France promotional launch. Kohler is a vendor of kitchen and bath products, engines and power systems, furniture and decorative tile, and hospitality and real estate including world championship golf resorts in Kohler, Wisconsin, and St Andrews, Scotland. Balihoo helps the ProTect Painters to provide a fully outsourced local marketing solution to their franchisees all over the country.

Oil Can Henry has chosen Balihoo to ensure that their franchise system is marketing and communicating in a common voice by putting a local marketing automation platform in place. Mattress Firm offers an extensive collection of both traditional and specialty mattresses from famous providers. Dogtopia is a well known provider of the highest quality dog care in the United States. Gandolfo’s New York delicatessen is the nation’s only “authentic” franchised delicatessen.

Pete Gombert, the CEO of Balihoo, said, “Our new partners understand the power and influence of targeted local marketing and believe in Balihoo’s ability to help drive demand and ROI. Our local marketing automation solution will empower the franchisees and resellers for each of these leading brands to deliver effective and customized marketing campaigns that resonate with their local customers. This flood of well-respected organizations, along with Balihoo’s acknowledgement by Gartner as a ‘Cool Vendor’ in the marketing landscape, is a clear indication that Local Marketing Automation is becoming a key strategic differentiator for many national brands.”

Balihoo carries enterprise-class marketing into the local level and provides national brands with complete visibility into all local marketing activities and results.