Balihoo Proclaims 2010 the “Year of Integrated Co-op Marketing”

BOSTON, MA – For product manufacturers who sell through a reseller network, improving the effectiveness of their co-op marketing or co-op advertising programs likely represents their single largest revenue opportunity for 2010.

Balihoo (, a Local Marketing Automation vendor who provides Co-op Marketing solutions ( to major national brands, today declared that 2010 will see manufacturers rapidly moving to integrate the financial and creative components of their Co-op Marketing programs.

In an Integrated Co-op Marketing model, the manufacturer provides a mechanism where the reseller can develop a local marketing strategy, access the creative, customize it, receive instant manufacturer financial approval and implement the activities all from a single web-based solution.

“Integrating the creative and the financial worlds is the breakthrough in driving effective co-op marketing and is made possible by technology and automation,” said Pete Gombert, Balihoo’s CEO. “2010 will see wide-scale adoption of this new approach as manufacturers look to increase their share-of-voice with resellers and customers alike to effectively drive local demand.”

More information on this topic can be found by downloading Balihoo’s Integrated Co-op Marketing Whitepaper (

About Balihoo

Balihoo ( is the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.