Weekly Walk
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Weekly Walk with Christopher Miller, HubSpot's Director of Product, Growth

Should your growth team sit on product, marketing or both? Casey Renner took to the sidewalks of Cambridge to catch up with Christopher Miller, Director of Growth at HubSpot, to talk about that subject and how HubSpot is thinking about their end user in 2020.

by Casey Renner
Marketing
The Type of Content To Produce At Every Lifecycle Stage (Part Two)

Learn about the content you should be creating once your company has product-market fit.

by Georgios Chasiotis
Sales
Blending Enterprise and PLG Sales: Lessons from Atlassian

A self-serve model compared to a more traditional enterprise sales models seem diametrically opposed, but it’s helped Atlassian redefine how B2B software is sold to enterprise companies. Find out how.

by Chris De Vylder
Marketing
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Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton
Marketing
Finding Balance: Marketing, PLG and a Developer Audience

The first rule of marketing to developers is to never market to developers. GitHub’s VP of Growth Marketing, Wendy Perilli, explains how market to this community.

by Wendy Perilli
Product
The Ultimate Guide to SaaS Product Management

OpenView’s Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute an amazing product management strategy.

by Kyle Poyar
Customer Success
Practical SaaS Retention Strategies That Move The Needle (Part One)
Editor's Note: This article is part one of a two-part series outlining strategies to improve retention.  I don’t know about...
by Corey Haines
Product
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Superhuman's Strategy for Designing a Product That People Love [Podcast]

Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.

by Ariel Winton
Sales
Your Product Sells Itself. Now Hire Sales.

A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts with product and seamlessly hands off from product to people.

by Kyle Poyar
Sales
Scaling Sales: What Are the Most Crucial Product Marketing Activities?

When an earlier stage company typically has a product ready to go, they feel the need to hire their first sales member. Shirin Shahin explains why the core pieces around proper sales training, alignment with product and feedback mechanisms need to be in place either before or very early as your team grows.

by Shirin Shahin
Product
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Shopify's Take on the Strategic Power of Platforms to Drive Growth and Innovation [Podcast]

Learn how Brandon Chu, VP Product & GM of Platform at Shopify, thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.

by Ariel Winton
Marketing
Measuring the Impact of Your Developer Relations Team

Your DevRel team can make a huge impact on your bottom line. But what metrics should they be measured against? OV’s Ashley Smith explains here.

by Ashley Smith