Should your growth team sit on product, marketing or both? Casey Renner took to the sidewalks of Cambridge to catch up with Christopher Miller, Director of Growth at HubSpot, to talk about that subject and how HubSpot is thinking about their end user in 2020.
Learn about the content you should be creating once your company has product-market fit.
A self-serve model compared to a more traditional enterprise sales models seem diametrically opposed, but it’s helped Atlassian redefine how B2B software is sold to enterprise companies. Find out how.
Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.
The first rule of marketing to developers is to never market to developers. GitHub’s VP of Growth Marketing, Wendy Perilli, explains how market to this community.
OpenView’s Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute an amazing product management strategy.
Listen to our latest episode of BUILD: Rahul Vohra talks game design, when to make your product harder, and more.
A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts with product and seamlessly hands off from product to people.
When an earlier stage company typically has a product ready to go, they feel the need to hire their first sales member. Shirin Shahin explains why the core pieces around proper sales training, alignment with product and feedback mechanisms need to be in place either before or very early as your team grows.
Learn how Brandon Chu, VP Product & GM of Platform at Shopify, thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.
Your DevRel team can make a huge impact on your bottom line. But what metrics should they be measured against? OV’s Ashley Smith explains here.