Pricing & Positioning
Risk Discounts and Usage-Based Pricing

You’re probably not aware of it, but the price of your product includes a risk discount.

by Steven Forth
HR & People
What CEOs Should Know About Recruiting Top Talent

The industry experienced a few slow months last year due to the pandemic, but it’s come back so strong that now there’s not enough talent to go around.

by Steve Melia
Marketing
The Definitive Guide to Content and Community Marketing for Data Companies

“I like to hang out in communities so that I can be sold to,” said nobody.

by Arpit Choudhury
Product-Led Growth
How Logz.io Took Self-Service from 0 to 50% of New Customers

What started out as an adaptive move to help Logz.io align with buyer behavior turned out to be a powerful way for them to open up the market and take advantage of incremental opportunities.

by Kyle Poyar
HR & Leadership
Founders: Being Busy Doesn't Mean You're Being Productive

The most productive founders do these five things on a daily basis.

by Corey Haines
Product-Led Growth
Why Are Salespeople So Afraid of Change?

Sales reps are going to miss product-led growth just like they missed account-based marketing. And their paychecks are going to suffer.

by Joe Caprio
Hiring
The CEO’s Guide to Hiring Executives—According to Someone Who Has Hired Hundreds

OpenView’s Steve Melia shares how to widen your talent pool, identify sneaky red flags founders commonly overlook, and foster a more diverse C-suite.

by Riviera Lev-Aviv
HR & Leadership
Listen
Managers Do Things Right, but Leaders Do the Right Things

For our BUILDing To Boss podcast, we sat down with board director Anne DelSanto to get her take on building deeper employee engagement.

by Casey Renner
Pricing & Positioning
Usage-Based Pricing 2.0

Here’s what we’ve learned since launching the Usage-Based Pricing Playbook.

by Kyle Poyar