This blog post was originally published in January 2022 and updated in June 2022 with new data. Product-led growth (PLG)...
For SaaS companies, a strong security and compliance program isn’t just a nice-to-have—it’s essential to driving revenue. To win deals,...
In the old world of… just a few months ago… software companies had plentiful access to cheap capital and were...
At OpenView, we recently shared our vision on the next era of product-led growth. We're calling it the Age of...
This is the second in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for...
Get ready for the long haul. In our latest 2022 State of the SaaS Talent Market report, companies are experiencing...
There’s no one right way to start a SaaS business. Most first-time founders are tasked with learning as they go,...
You know that feeling when you’re in an unfamiliar city and you get off at the wrong subway stop? I...
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
Before I joined OpenView as a senior talent manager specializing in go-to-market hiring, I was a salesperson myself. I was...
This is the first in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for...
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