Product-Led Growth
How Similarweb Grew To $190M Revenue Run Rate And Beyond
You’d be forgiven for missing Similarweb’s IPO in May of 2021. While Similarweb IPO-ed at a $1.6 billion valuation—no small...
by Kyle Poyar
Product-Led Growth
Why You Need New Roles And Skills For Product-led Growth
This is the first in a three-part blog series on the roles and skills needed for product-led growth. Check back...
by Steven Forth
Communications & Branding
Turning Traffic Into Users: Why Branding Is Important For Product-led Growth
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales...
by Kyle Poyar
Podcast
Katie Burke (HubSpot): Leading With Clarity In An Uncertain Market
Everyone in the business world has read the headlines and felt the impact of the current market on their industries...
by Mikaela Gluck
Marketing
Should You Buy A Media Company?
Earlier this year Pendo acquired Mind the Product, the world’s largest destination and community for product folks. Odd, right? What...
by Kyle Poyar, Sanjiv Kalevar
Product-Led Growth
How to Grow Faster With (Near) $0 CAC
With climbing inflation, waves of tech layoffs, and tighter focus on profitability, “grow at any cost” is no longer viable,...
by Kyle Poyar
Product-Led Growth
Time To Refine Your Metrics: Defining Growth And Success At A PLG Company
It comes as no surprise to our OpenView audience that product-led growth (PLG) as a GTM strategy is more popular...
by Mikaela Gluck
Team Development
3 Ways To Prioritize Peer-To-Peer Learning In The Remote Workplace
The post-pandemic workplace—whether fully remote or hybrid—continues to present challenges for companies that want to keep employees engaged while maintaining...
by Mark Crofton
Product-Led Growth
How Supermetrics Grew To €50M And Beyond
I first met the founders of Supermetrics—the hottest PLG company that you probably haven’t heard of—in the most unusual of...
by Kyle Poyar
Product-Led Growth
Staying Scrappy: How To Build And Scale High-Impact Growth Teams
How did I end up in PLG SaaS? Looking back at the start of my career, technology and data became...
by Lauren Schuman
Podcast
Listen
The When, Why, What, And How Of Adding In Enterprise Sales
John Eitel, former VP of sales at Canva, describes himself as a sales problem-solver. Having built sales orgs from the...
by Mikaela Gluck
HR & People
Sabbatical-Curious? 5 Reasons A Sabbatical Might Be The Best Time And Money Investment You’ll Ever Make
The Great Resignation isn’t over, no matter the state of the economy. Workers across all industries and positions are leaving...
by Rohma Abbas, Scott Wilson