Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
This blog post was originally published in January 2022 and updated in June 2022 with new data.  Product-led growth (PLG)...
by Sam Richard
Finance & Operations
Security and Privacy Compliance: Your Guide on Moving From Cost Center to Revenue Enabler
For SaaS companies, a strong security and compliance program isn’t just a nice-to-have—it’s essential to driving revenue. To win deals,...
by Rohma Abbas
VC Insights
Your Guide to Growth Amid Uncertainty
In the old world of… just a few months ago… software companies had plentiful access to cheap capital and were...
by Kyle Poyar
Tech Trends
3 Security Considerations for the Age of Connected Work
At OpenView, we recently shared our vision on the next era of product-led growth. We're calling it the Age of...
by Kaitlyn Henry
Sales
How to Announce: Crafting the Right Message for a Usage-Based Pricing Launch
This is the second in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for...
by Steven Forth
Hiring
Talent Sourcing 101: How To Fill the Top of Your Hiring Funnel
Get ready for the long haul. In our latest 2022 State of the SaaS Talent Market report, companies are experiencing...
by Steve Melia, Maggie Crean
Podcast
Yaw Aning (Malomo): Building Your Company On the ‘As a Service’ Part of SaaS
There’s no one right way to start a SaaS business. Most first-time founders are tasked with learning as they go,...
by Mikaela Gluck
Finance & Operations
In the Transition to Usage-Based Pricing, Invest in Your Data for Greater Predictability
You know that feeling when you’re in an unfamiliar city and you get off at the wrong subway stop? I...
by Jonathan Tice
Sales Enablement
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
by Casey Renner
Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...
by Kyle Poyar, Sanjiv Kalevar, Chris Gaertner
Hiring
How To Create a Candidate Sell Deck and Use It To Win Talent
Before I joined OpenView as a senior talent manager specializing in go-to-market hiring, I was a salesperson myself. I was...
by Alex Maas
Sales
Before You Announce: Planning a Successful Usage-Based Pricing Launch
This is the first in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for...
by Steven Forth