Customer Success
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How to Curate Content for Your Particular Needs
Companies that are focused on delivering on a substantive content marketing strategy rely heavily on content curation. Their dedication provides...
by Corey O'Loughlin
Product
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The Importance of the Scrum Daily Meeting
People tend to focus on themselves when first implementing Scrum. But this is an inaccurate focus because the team is...
by Corey O'Loughlin
HR & People
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Finding and Hiring the Right Salespeople
When you're interviewing a lot of sales candidates, it can be difficult at times to filter out the best ones....
by Contributing Author
Product
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The Core Competencies of the Product Organization
How can a company test their ideas in a way that's both fast and cost-effective? In this video, Marty Cagan,...
by Contributing Author
Customer Success
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Setting Goals to Fuel Your Company's Blogging Objectives
All that glimmers isn't gold. This little saying can do wonders for marketers intently following the metrics being generated by...
by Contributing Author
Customer Success
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SXSW: Where is there Room for Improvement?
While technology buffs will maintain that scrutinizing SXSW is sacrilege, there are some areas the event could improve in. One...
by Corey O'Loughlin
Customer Success
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Getting New Players onto Your Sales Team and Keeping Them
Recruiting new employees to your sales department is only the first step in a long process. Sure, you've hired the...
by Corey O'Loughlin
Product
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Understanding the Purpose of the Backlog in Scrum
In traditional software development methods, the backlog is typically cumbersome and a burden on the project. And it’s piled atop...
by Corey O'Loughlin
HR & People
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Covering the Topic of Contract Lengths
Can IT contracts be short? That's a question that many companies posed with the duty of creating an IT contract...
by Corey O'Loughlin
Customer Success
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How to Build Your Content Pipeline
When a company launches a corporate blogging initiative, it often needs content to fill out the pages. Of course, this...
by Corey O'Loughlin
Customer Success
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Sales Strategies: Communicating Your Unique Value Proposition
When a company first attempts to incorporate their value proposition into the sales process, it's  a matter of trial and...
by Brendan Cournoyer
Customer Success
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All You Need is One Statistic to Attract Readers
With quality content typically commanding a premium, companies are often tasked with separating themselves from the competition through writing. A...
by Contributing Author