BrandMuscle, Inc. Wins Award for Making Digital Marketing More Accessible to Dealers, Franchisees and Sales Agents
ExactTarget, a leading global provider of on-demand email marketing and interactive marketing solutions, recently presented BrandMuscle its “2011 Embedded Partner of the Year” award at the company’s annual user conference in Indianapolis, Indiana.
The award recognizes BrandMuscle’s innovation in digital marketing and in creating a seamless brand experience for companies that rely on a decentralized network of dealers, franchisees and sales agents to deliver relevant marketing and advertising to local markets on behalf of their company’s brands.
Using BrandMuscle’s web-based BrandBuilder® software, corporate marketers enable local dealers, franchisees and sales agents to create and deliver brand compliant, corporate-approved, advertising and one-to-one communications using standardized templates. As an ExactTarget Embedded Partner, BrandMuscle has layered the robust delivery, hosting and analytics features of ExactTarget’s platform for email, landing pages, microsites and SMS text messaging into the BrandBuilder® product. This integration is transparent to users of the BrandBuilder® product and allows BrandMuscle to deliver a unified, consistent and exceptionally user-friendly interface for the customization of all media types.
“Corporate marketers are capitalizing on the benefits of interactive marketing channels from a national and international standpoint. Our integration with ExactTarget makes it possible for them to scale top performing digital media campaigns across their decentralized sales and marketing organizations, right down to the local level,” states Clarke Smith, BrandMuscle’s Vice President of Product Development, Sales & Marketing.
“With a few clicks of the mouse, a franchisee, dealer or sales agent can create his or her own email campaign or microsite without worrying about misrepresenting the corporate brand because we’ve limited their customization capabilities to include only options that corporate marketing has pre-approved. We’re also able to give corporate marketers insight into what’s occurring at the local level, something they would have little control over otherwise.”
Within one week of launching BrandMuscle’s microsites solution for one of the nation’s largest providers of wireless voice, messaging and data services, the company’s sales agents created more than 400 customized microsites to deliver customized, up-to-the-minute rate plan and discount information to employees of some of the largest corporations in the U.S. The program has delivered a steady stream of new activations and exceeded the company’s annual goal for number of microsites created.
“We were thrilled with the instant adoption by our client’s sales agents,” states Philip Alexander, BrandMuscle President & CEO. “It validates ease-of-use and more importantly, the impact our product has on driving sales.”
Learn more about BrandMuscle and its suite of local marketing customization software and services by visitinghttp://www.BrandMuscle.com or by calling the company at (866) 464-4342.
BrandMuscle is a leading provider of web-based local marketing Software as a Service (SaaS) and unparalleled end-user support for companies with decentralized sales and marketing channels. Using the company’s proprietary, Adobe InDesign-based software BrandBuilder®, marketers can empower field-level customization and execution of personalized advertising and marketing campaigns to optimize their local sales and marketing performance. Founded in 2000, BrandMuscle is headquartered in Cleveland, Ohio with a regional service office in Los Angeles, California. BrandMuscle clients include many of the nation’s most recognizable brands including Allstate Insurance, Chase Bank, BMW of North America LLC, DIRECTV, Hunter Douglas and T-Mobile.
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.