BrightWave Marketing CEO to Speak at Global Interactive Marketing Conference

Simms Jenkins, author of The Truth About Email Marketing and the CEO of BrightWave Marketing, North America’s top email focused digital agency, is slated to present “Grow: How to Leverage the Social Web To Grow Your Email Program” on Sept. 14 at 9:45 a.m. during ExactTarget Connections 2011 (

The event features more than 50 breakout sessions ranging from cross-channel marketing best practices to case studies and advice on how to build engaging interactive campaigns across email, mobile, social media and the Web.

“The diversity of speakers and the wealth of knowledge all at one location makes this a fantastic event for any digital marketer,” said Jenkins. “I’m thrilled to be a part of the prestigious lineup of speakers for this year’s event, and I know attendees will walk away with actionable learnings for their own programs.”

In addition to Jenkins’s presentation, he will also be signing copies of his acclaimed book, “The Truth About Email Marketing,” at the Barnes & Noble booth at Connections on Wednesday, Sept. 14, beginning at noon.

As a precursor to Jenkins’s appearance at Connections, BrightWave has recently released a whitepaper entitled “Email Acquisition 2.0” that focuses on one of the holy grails of digital marketing: how to gain more subscribers without renting lists or spending a substantial amount of money on the efforts. It is available for download at

Jenkins joins previously announced conference speakers, including Wikipedia founder Jimmy Wales, CNN’s Soledad O’Brien, Best Buy Global Chief Marketing Officer Barry Judge, Best Buy Chief Technology Officer Robert Stephens, author Aron Ralston, Facebook Vice President Tom Arrix, eMarketer Chief Executive Officer and Co-founder Geoff Ramsey, and Spider-Man co-creator and former president of Marvel Comics Stan Lee.

Connections 2011 is the world’s largest interactive marketing conference with more than 3,000 global marketers attending the three-day event Sept. 13-15. Registration is available online at ExactTarget Connections 2011 (

About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including, Best Buy, Papa John’s,, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit

About BrightWave Marketing
BrightWave Marketing is North America’s leading email marketing focused digital agency. The award-winning firm specializes in partnering with its clients to strategically develop, manage and optimize digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has worked with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), AGCO Corporation, Chick-fil-A, CoreNet Global, Cox Business, O’Charley’s, RaceTrac and Sports Illustrated. For more information, please visit