Bryan Eisenberg, Marketing Thought Leader, Joins Monetate Strategic Advisory Board
Monetate, a vendor of choice for testing, targeting, and personalization for websites, is proud to announce the appointment of Bryan Eisenberg to its Strategic Advisory Board.
“We are confident that the input of an industry thought leader of Bryan’s stature will help us achieve our ambitious goals for delivering best-of-breed testing, targeting, and personalization services in 2010,” says Monetate Founder and CEO, David Brussin (www.monetate.com).
Adds Brussin: “Bryan’s contribution to the art and science of online marketing is legendary and we could not have wished for a more potent and prestigious addition to our Strategic Advisory Board.”
Bryan Eisenberg is a widely recognized authority and pioneer in improving online conversion rates, Persuasion Architecture, and persona marketing. Recently recognized by eConsultancy members as one of the Top 10 User Experience Gurus, Bryan was selected as one of the inaugural iMedia Top 25 Marketers (www.bryaneisenberg.com).
“As an early and persistent advocate of testing and targeting of website features and content, I am impressed with the huge strides that Monetate has taken already to make these strategies accessible to e-commerce sites,” says Eisenberg. “And when these guys say they make testing and targeting quick and easy, they are not exaggerating; it’s a claim you see confirmed repeatedly by their enthusiastic customer testimonials.”
“I am delighted to be providing Monetate with strategic input moving forward,” adds Eisenberg. “Many e-commerce companies are just beginning to realize the enormous marketing and merchandising potential of Monetate’s real-time marketing layer, so plenty of market education remains to be done.”
According to Brussin, several more industry thought leaders will be named to the Monetate Strategic Advisory Board in the next few months.