C2000 bags UK-wide deal with Acronis

Storage vendor Acronis has expanded its partnership with the Tech Data group by signing a UK-wide distribution deal with Computer 2000 (C2000).

The vendor makes disaster recovery products for use in physical, virtual and cloud environments, which are already distributed by the Tech Data group in four countries across EMEA.

The C2000 deal forms part of the vendor’s partner recruitment campaign, which will see the firm focus on signing SMB VARs to market Acronis’ wares.

The two firms are also planning joint go-to-market campaigns to lure partners, including an SMB-focused roadshow and telemarketing activities.

David Blackman, general manager for northern Europe at Acronis, confirmed to ChannelWeb that the vendor recently parted ways with long-standing distributor CMS Peripherals.

“This [C2000] relationship underlines the next stage in our UK development and the consolidation of our distribution strategy,” said Blackman in a statement.

“The scale of [C2000’s] marketing and sales operations, the scope of its reseller network and its focus on the SMB this year will be hugely beneficial to Acronis,” he added.