Central Desktop Continues Rapid Adoption in Mid-Market

Central Desktop, a leading SaaS-based social technology platform for next-generation business teams to interact, share and manage their daily work activities, today announced it has tripled its staff and reached over 250,000 users in 2008, a 150 percent increase in both user count and revenue. Q4 of 2008 marked a record quarter for Central Desktop despite economic conditions, as demand for a pure, on-demand SaaS approach to managing day-to-day business operations increases across market sectors.

“Smart companies are not just selecting SaaS solutions to reduce costs, but are also evaluating solutions that will support their strategic objectives–beyond the current economic cycle” said Isaac Garcia, CEO and Co-Founder, Central Desktop. “Progressive companies are selecting Central Desktop because they not only benefit from the cost savings, low risk and elimination of IT hassles, but also from the knowledge that Central Desktop is designed to support them now and into the future with enterprise-grade security and a platform built to scale for businesses of any size.”

Central Desktop, delivered as a pure-play Web-based social technology platform, allows teams of all sizes to work virtually, quickly and seamlessly without the hassle and expense of an on-premise installation. While many software companies are cutting costs, Central Desktop has tripled its staff and continues to hire to meet customer demand. Geared towards the mid-market, the company has gained significant traction via small and mid-sized businesses as well as at the departmental-level of larger organizations and enterprises, where teams need low-cost solutions that can be deployed immediately.

The company added ten new mid-market customers in December alone, including IBI Group, a multi-disciplinary consulting firm providing a range of services focusing on the physical development of cities, and Workday, Inc., the leader in on-demand enterprise solutions for human resources and business management.

“Our Fortune 500 customers have multi-phased, multi-geographic implementation projects with a multitude of stake holders, and we need to get each implementation up and running fast” said Jeff Langenfeld, Delivery Assurance Group, Workday. “We are 100 percent SaaS, so even when our customers want to work with us on an on-premise platform, we ask that they collaborate with us via Central Desktop because we understand that SaaS is so much easier to use, manage and get-up-and running. No one has the time or resources for on-premise solutions in today’s environment.”

The economic trends that are driving more rapid acceptance of SaaS are coming to a head. As the only integrated, business-grade social technology platform delivered solely as a service, Central Desktop is accessible via the Web from any where at any time.

“Businesses, non-profits and government agencies are all being forced to reevaluate and reduce IT costs wherever possible in today’s weak economy” said Mark Levitt, VP for Collaboration and Enterprise 2.0 Strategies, IDC. “Recognizing that work must still get done, organizations are turning to SaaS, particularly for collaboration solutions that can be deployed with minimal internal IT resources and paid for out of operating expense budgets.”

About Central Desktop

Central Desktop delivers a pure Web-based social technology platform for next-generation business teams to interact, share and manage their daily work activities from anywhere at any time. Built collaboratively over the last three years with direct feedback from its users, the Central Desktop platform provides enterprise-grade functionality without enterprise solution resource requirements. Used by over 200,000 people worldwide, Central Desktop’s customers represent progressive organizations with geographically dispersed teams that are committed to using innovative Web 2.0 tools for business success.

Central Desktop serves organizations in technology, media, marketing & communications, professional services, architecture & design, manufacturing and many others. Its social technology platform consistently delivers a 30% increase in productivity while decreasing the total cost of doing business. Key Central Desktop customers include; The Barack Obama Presidential Campaign, iSoldit, Gymboree, NXTV, Chapters of the Project Management Institute and the California Office of HIPAA Compliance.

Founded in 2005, Central Desktop is a privately-held company located in Pasadena, California. For more information, visit www.centraldesktop.com.