Central Desktop Names Associate Vice President of Marketing
Pasadena, CA – Central Desktop, a leading provider of a cloud-based social collaboration platform for businesses, today announced the appointment of Linda Souza as Associate Vice President of Marketing. In her new role, Souza will oversee all strategic marketing efforts for Central Desktop. Souza has 13 years of experience in technology marketing, globalization program management, and implementation of scalable, repeatable global product and marketing strategies and processes.
“We are extremely pleased to welcome Linda to the Central Desktop team,” said Isaac Garcia, CEO and co-founder of Central Desktop. “Linda’s extensive background in B2B marketing and experience working with technology start-ups is essential as we continue to enhance our leadership team and execute our growth strategy. Linda will play an instrumental role in driving our go-to-market strategies, building demand generation programs and providing overall product marketing support.”
Previously, Souza served as Director of Strategic Marketing at Everbridge where she led the company’s integrated marketing communication, lead-generation and product marketing activities. While at Everbridge, Souza increased lead generation by 270% within one year and by over 400% within two years. Prior to Everbridge, Souza worked at Ariba (formerly FreeMarkets) where she spearheaded localization of the company’s software products and the launch of global sites in support of worldwide sales and marketing efforts. Souza received a Master’s degree in Global Marketing Communication and Advertising from Emerson College in Brussels, Belgium.
“Social collaboration for business is one of the fastest growing markets today and a standout in business productivity applications,” said Linda Souza. “I’m excited to join Central Desktop, a dynamic company with a visionary leadership team and an innovative solution that changes the way people work together. I was attracted to the immense value Central Desktop brings to customers and look forward to continuing to reinforce Central Desktop’s thought leadership in the space and building its presence in the market.”
About Central Desktop
Central Desktop delivers a cloud-based social collaboration platform that revolutionizes how people connect and share information to drive profitable business results. Businesses of all sizes use Central Desktop’s complete online collaboration solution to manage projects and documents in the cloud with colleagues, customers and partners. Key Central Desktop customers include the Humane Society of the United Sates, CBS, U.S. Department of Health & Human Services, Netflix, Gymboree, Workday and Harvard University. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information about the company, visit the website.