Sydney, Australia, 11 April, 2011 – Global interactive marketing provider ExactTarget unveiled new social CRM capabilities for its CoTweet social media management application today, enabling organizations to seamlessly integrate conversations that originate in social media with CRM platforms, including Microsoft Dynamics CRM 2011 Online.

Launched at Microsoft’s Convergence 2011, the CoTweet Social CRM Connector enables organizations to convert conversations on Facebook and Twitter into leads or cases within a CRM system, creating a more complete history of interactions to inform future communications.

“The beauty of social media is how it breaks down walls between people and organizations,” said Lee Hawksley, Senior Director of ExactTarget Australia. “By connecting conversations from Facebook, Twitter and other social networks to CRM platforms, we’re delivering the industry’s first solution to give businesses a complete view of their customers across online, offline and social channels. This will help enterprises significantly extend the benefits of social to sales enablement to better target campaigns, increase product demand, improve client satisfaction, and quantify the true ROI of social media.”

The CoTweet Social CRM Connector helps extend the benefits of social media across an organization to create a more complete view of an individual’s lead, opportunity or case history. With a single click from the CoTweet application, users can capture a conversation from Facebook or Twitter, associate it with an individual’s CRM profile and then tag it as a lead or opportunity. The expanded capability also gives organizations new data to better measure the impact of social media programs.

CoTweet Social CRM Connector will be available in Q2 of 2011. For more information, click here.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing HubTM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Fairfax Digital, Best Buy, CareerBuilder.com, Gannett Co., Inc., Tennis Australia, The Home Depot and Wellpoint, Inc. For more information, visit www.ExactTarget.com.au. -ends-