Digital Marketing Leader Monetate Appoints Veteran CMO Tim Kopp To Board of Directors
Monetate announced today the appointment of marketing industry expert Tim Kopp to the company’s Board of Directors.
Kopp will help guide the company as it continues to grow and expand its industry-leading Monetate Acceleration Cloud.
The Monetate Acceleration Cloud is a software platform that helps businesses deliver customized digital experiences to consumers. Monetate’s solutions are generating billions of dollars of new revenue for the world’s leading brands, helping them grow, on average, 39 percent faster than their competitors.
Kopp is a 20-year marketing industry leader widely recognized for his role in building dominant software-as-a-service (SaaS) marketing brands ExactTarget, and WebTrends. For ExactTarget, Kopp helped lead the company through dramatic global expansion, including a successful IPO in 2012 and subsequent acquisition by Salesforce.com.
“I am passionate about seamlessly fusing left and right brain marketing to create incredible customer experiences. I believe Monetate has the necessary ingredients to accomplish this and in the process create and define a new category of software – a next generation marketing SaaS leader for the world’s best brands,” said Kopp. “Monetate’s groundbreaking Acceleration Cloud will usher in a new era of personalized marketing for the world’s best CMOs and marketers. I am inspired to be joining the Board of a company that I expect will change the way we think of ‘marketing’ now and well into the future.”
Prior to ExactTarget, Kopp served as CMO of WebTrends and led the transformation of the brand from a one-product company to a full marketing platform. He also held roles as Vice President of Worldwide Interactive Marketing for Coca-Cola, and as Interactive Marketing Leader, at Procter & Gamble, where he was a founding member of the company’s interactive marketing program, achieving approximately$17 billion in annual sales.
“We are at a very exciting and critical time in Monetate’s business story, growing rapidly and constantly improving our solutions to provide marketers with exactly what they need to succeed in today’s market,” said David Brussin, CEO and co-founder of Monetate. “Tim Kopp’s expertise in helping to grow businesses with a similar mission and trajectory will help guide us to future successes.”
For more information on Monetate’s Acceleration Cloud, visit www.monetate.com.
Monetate is a marketing acceleration software company that believes when the customer wins, the marketer wins.
A new kind of marketing technology, the Monetate Acceleration Cloud lets marketers understand their customers’ situations, behaviors and preferences, and act on those insights with in-the-moment, relevant experiences, targeted to the right customer at the right time. The Monetate Acceleration Cloud runs above traditional infrastructure and is accessed through one seamless UI.
Monetate generates billions of dollars of new revenue for businesses, helping them grow 39 percent faster than the industry average. Brands such as Best Buy, National Geographic, and Celebrity Cruises rely on Monetate to put the customer first, creating stronger relationships that drive sustained competitive advantage.