DineWise Signs Three-Year Email Campaign With ExactTarget

DineWise, Inc. DWIS 0.00% (the “Company”), a national leader in the home meal delivery industry, announced today that it as entered into a three-year service agreement with ExactTarget, a leading global interactive marketing provider, to deliver 30+ million permission-based emails to DineWise subscribers.

Mr. Thomas McNeill, Vice President and CFO of the Company, said, “We are pleased to announce the signing of this three-year contract with ExactTarget, as they have provided us with their expanded interactive marketing service, tools and expertise since 2004. Email marketing is one of the most cost effective ways for DineWise to provide our subscribers with relevant emails twice weekly with information helpful for them and their families or loved ones, via our ezines, as well as providing product information and latest offerings across all three of our brands. In addition, prospective customers can go to our website and sign up, free of charge, to join our newsletters and learn more about our nutritious and convenient meal solutions, as well as ezines that can be helpful for their daily living.”

About DineWise, Inc.

Headquartered in Farmingdale, New York, Dinewise, Inc. is a national distributor of nutritional, fully prepared meals assisting time-impaired, temporarily or permanently homebound consumers and their caregivers via its DineWise(R) brand. Its branded product lines Home Bistro(R) and Colorado Prime(R) cater to the growing demand for gourmet products and services that address prevailing consumer trends for convenience. To learn more, visit www.DineWise.com and find a complete menu of nutritious and convenient dining solutions.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com .

Safe Harbor Statement

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. The company may experience significant fluctuations in future operating results due to a number of economic, competitive, and other factors. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the Company and its operations are included in certain forms DineWise has filed with the Securities and Exchange Commission.