E-commerce convention is right at home in Boston

by || 09/12/2011

The Boston area, home to a number of online retail businesses, will host the nation’s e-commerce industry this week at a convention that is being held here for the first time in at least 10 years.

The digital division of the National Retail Federation, the world’s largest retail industry group, today will open the Shop.org Annual Summit and Expo at the Boston Convention & Exhibition Center. The three-day convention is expected to attract more than 3,000 people.

The local e-commerce industry is significant enough to bring the event to the city, said James Keller, chief marketing officer at Boston-based ShoeBuy.com, a 12-year-old e-retailer that says it is the “world’s largest site for shoes.’’