eTail Roundtable on Conversion Rate Optimization Through Message Targeting and Continuity
Monetate, the leading independent provider of testing, targeting, and personalization for websites, is sponsoring the Email Marketing and Personalization Summit next week at eTail West 2011, a major conference for retail and e-commerce executives (www.wbresearch.com/etailusawest).
As part of this special one-day summit, being held on February 22 at the JW Marriott Desert Springs in Palm Desert, David Brussin, founder and CEO of Monetate (www.monetate.com), will be hosting a series of roundtables titled “How Message Targeting and Continuity Maximize Conversion.”
Brussin will share lessons learned from thousands of marketing tests conducted for more than 60 different Monetate accounts. For a multichannel retail perspective on email marketing and conversion rate optimization, David will be joined at the roundtables by Teresa Lee, Director of Marketing at Urban Outfitters.
“We see clear evidence, across a wide range of enterprises, that continuity and consistency between email and website, as well as appropriate segmentation and targeting, pay big dividends in terms of conversion rates and other key metrics such as revenue per session,” says Brussin. “I look forward to engaging directly with retailers at these roundtables and answering any questions they may have about how best to implement these winning strategies.”