Beyond the Math: Pricing Strategies for Go-to-Market Success

Wednesday, March 8, 2017 at 1:00 pm ET

Listen to the webinar

Pricing keeps many seed stage CEOs up at night.

It represents the ultimate referendum on how much value your product has created for would-be users. And, unlike in other industries, software companies have nearly limitless possibilities when it comes to how and how much they can charge their customers. In fact, our research shows that public SaaS companies capture anywhere from $100 to $1.8M per year on average from their customers.

To help overcome the issues many CEOs and leaders face when pricing their software products, we surveyed over 1,000 SaaS executives, including more than 400 seed stage companies, about how they approach pricing. On 3/8, join Kyle Poyar, Director of Market Strategy at OpenView, Monika Saha, VP of Marketing at Zuora and Guy Turner, Partner at Hyde Park Ventures, as they discuss the findings of this survey as well as pricing and go-to-market decisions that are vital for long term success.

In this webinar you’ll learn:


  1. How early stage SaaS companies approach pricing
  2. What are the best pricing models and value metrics in SaaS
  3. How to choose whether to offer a freemium product



Kyle Poyar

Director of Market Strategy, OpenView

Monika Saha

VP of Marketing, Zuora

Guy Turner

Partner, Hyde Park Venture Partners