ExactTarget and Adove Genesis Announce Integration
Adobe Systems Incorporated today announced that Adobe® Genesis™, powered by Omniture®, has surpassed 1000 accredited customer implementations, reaching an unprecedented industry milestone.
Genesis, which boasts digital marketing’s largest ecosystem of application providers, automates the integration of partner solutions with the Adobe Online Marketing Suite. These Genesis integrations easily and reliably bring together data in one place, enabling customers to analyze and optimize campaign and conversion performance across multiple applications.
“Businesses have to interact with their customers in more relevant and personal ways across an ever-growing number of touch points, making it essential for marketers to have a holistic view of all their digital marketing initiatives across multiple applications,” said John Mellor, vice president of strategy and business development, Omniture Business Unit, Adobe. “The record-setting number of customer implementations of Genesis integrations, coupled with the 50 percent year-over-year growth in Genesis customers, is indicative of the value and importance our customers place on the Adobe Online Marketing Suite as the hub of their digital initiatives.”
Genesis provides the only online marketing platform where partners can create pre-built cloud connectors and test them via standard APIs and a development sandbox, then submit them for accreditation. With Genesis, ad technology and agency partners have access to self-serve development and testing tools through the Online Marketing Suite Developer Connection and an extensive and advanced customer base. Customers benefit from one standard view across all their marketing initiatives and the ability to target consumers at the best time and place and with the most relevant message.
“Online marketers need more efficient ways to drive actions from their data,” said Bill Gassman, research director, Gartner. “Fortunately, an ecosystem of cloud-based digital marketing solutions is available, offering self-service integration with analysis tools, so that an intelligent process for optimizing marketing performance can be achieved.”
Adobe Genesis accredited partners offer integrations in multiple categories, including: email, ad serving, social media, performance management, user experience, ratings and reviews, site search, CRM, marketing optimization, site auditing, ad network, content management, content optimization, SEO, chat, and customer satisfaction.
“Relevant, actionable data that gives us a clear picture of where our customers are coming from, what they are buying and why they are converting is critical for our success and continued growth”, remarked Sandy Martin, senior manager of marketing, Dollar Thrifty. “Adobe Genesis provides us with the technology necessary to connect to the Online Marketing Suite platform to create and send highly relevant email, remarketing campaigns to customers, resulting in significant growth in our email program,” she added.
Tim Kopp, chief marketing officer, ExactTarget added: “Eliminating silos between online channels is essential to creating effective interactive marketing. Through a seamless integration with ExactTarget, Adobe Genesis provides our more than 400 joint clients with a powerful and reliable solution to easily harness their Web data to create highly personalized real-time email campaigns that drive conversion and generate new revenue.”