ExactTarget (NYSE: ET), a global provider of cross-channel interactive marketing solutions, opened for trading today on the New York Stock Exchange (NYSE) under the ticker symbol “ET” after its initial public offering.

“We’re honored to join the NYSE family and look forward to the new opportunities this creates to help marketers around the world leverage the power of cross-channel interactive marketing.”

NYSE Euronext welcomed ExactTarget on its first day by enveloping the NYSE in a sea of “orange” – ExactTarget’s signature color representing the company’s unique corporate culture. Orange exuded throughout the building, from the backdrop and images on the bell podium where CEO Scott Dorsey rang The Opening Bell^SM to mark the company’s first day of trading, to the orange-carpeted path leading from the bell podium to ExactTarget’s stock location on the trading floor.

NYSE traders and ExactTarget employees marked the occasion by sporting orange jackets with ExactTarget’s NYSE ticker symbol. The orange theme extended to the NYSE façade, adorned with a large ExactTarget banner which greeted NYSE guests, employees and the Wall Street community.

“ExactTarget is a leading Software as a Service provider offering companies around the globe a suite of innovative tools to effectively communicate with customers,” said Scott R. Cutler, EVP and Co-Head of U.S. Listings and Cash Equities, NYSE Euronext.

“We are thrilled to welcome ExactTarget to our growing community of technology-based companies, and we look forward to a successful, lasting partnership with the company and its shareholders.”

“The energy and vibrancy of the New York Stock Exchange make this the perfect location to begin our next chapter of growth and innovation,” said Scott Dorsey, ExactTarget co-founder and chief executive officer.

“We’re honored to join the NYSE family and look forward to the new opportunities this creates to help marketers around the world leverage the power of cross-channel interactive marketing.”

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites.

ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com. (Source: ExactTarget)

About NYSE Euronext

NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company’s exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext’s equities markets – the New York Stock Exchange, NYSE Euronext, NYSE Amex, NYSE Alternext and NYSE Arca – represent one-third of the world’s equities trading, the most liquidity of any global exchange group.

NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world’s second-largest derivatives business by value of trading.

The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index, and is the only exchange operator in the Fortune 500. For more information, please visit: http://www.nyx.com.

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Forward-looking statements are based on NYSE Euronext’s current expectations and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such forward-looking statements.

Factors that could cause NYSE Euronext’s results to differ materially from current expectations include, but are not limited to: NYSE Euronext’s ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk and U.S. and global competition, and other factors detailed in NYSE Euronext’s 2011 Annual Report on Form 10-K and other periodic reports filed with the U.S. Securities and Exchange Commission or the French Autorité des Marchés Financiers.

In addition, these statements are based on a number of assumptions that are subject to change. Accordingly, actual results may be materially higher or lower than those projected. The inclusion of such projections herein should not be regarded as a representation by NYSE Euronext that the projections will prove to be correct.

This press release speaks only as of this date. NYSE Euronext disclaims any duty to update the information herein.

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