ExactTarget announced today that Chief Executive Officer Scott Dorsey will outline the company’s vision and introduce the next generation of the marketing cloud in the opening keynote Tuesday of Connections ’11, the world’s largest interactive marketing conference.

“Consumers’ rapid adoption of mobile and social technologies along with continued reliance on email is changing the dynamics of marketing”

The three-day event, which is expected to welcome more than 3,000 ExactTarget clients and partners, will feature keynote addresses from Wikipedia founder Jimmy Wales, CNN’s Soledad O’Brien, author Aron Ralston and executives from Facebook, Adobe, Yahoo!, Best Buy, Klout and Foursquare.

“Consumers’ rapid adoption of mobile and social technologies along with continued reliance on email is changing the dynamics of marketing,” said Dorsey. “Connections provides a powerful three-day experience for marketers to collaborate and learn how the evolution of marketing is creating new opportunity to better connect with consumers in real-time across all online channels.”

Centered on the theme of “The Power of One,” Connections ’11 will challenge attendees to explore the power of one consumer to change a brand, one technology to change an industry and one person to change the world, Dorsey said. The conference will also feature:

• 50+ Educational Sessions: Courses range from interactive marketing best practices and case studies to hands-on sessions to build engaging cross-channel campaigns across email, social media, mobile and the Web.
• Award-winning Marketing: ExactTarget will award the industry’s top eight interactive marketing programs in its annual Subscribers’ Rule! Awards.
• New ExactTarget Products: ExactTarget will unveil a host of new products and global solutions to provide marketers expanded real-time, cross-channel marketing capabilities.
• Industry Certification: More than 400 marketers from around the globe will earn industry certifications from ExactTarget Academy.

To view the complete agenda for Connections ’11: The Power of One, visit www.Connections2011.com.

Connections ’11 follows ExactTarget Connections ‘10, which welcomed more than 2,000 marketers to Indianapolis and featured a lineup of industry titans including Virgin Group Founder and Chairman Sir Richard Branson, Twitter CEO Dick Costolo and a private concert from Grammy Award-winning band Train.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

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