ExactTarget Chief Marketing Officer Named to Mobile Marketing Association’s Board of Directors
Global interactive marketing provider ExactTarget (NYSE:ET) announced today that its Chief Marketing Officer Tim Kopp has been named to the Mobile Marketing Association’s North America board of directors.
The Mobile Marketing Association, the leading global trade association for the mobile industry, named Kopp to the board alongside experts from Google, Microsoft, ESPN and Target to help shape the future of mobile marketing.
“The MMA board of directors plays a pivotal role in setting the agenda for the mobile marketing industry and shaping the future of our organization,” said Michael Becker, North America managing director of the Mobile Marketing Association. “Tim has been a pioneer in interactive marketing for more than a decade, and I am thrilled to work with him and the full board to fulfill our mission of making mobile an indispensable part of the modern marketing mix.”
Kopp joined ExactTarget in 2007 as chief marketing officer and leads all aspects of the company’s global marketing worldwide, including branding, interactive, field marketing, corporate communications, advertising, thought leadership and strategic partnerships with technology leaders including Microsoft, Salesforce and Adobe. Prior to ExactTarget, Kopp served as the chief marketing officer at web analytics provider Webtrends and as vice president of global interactive marketing for Coca-Cola. He began his career in 1997 with Procter and Gamble where he pioneered interactive marketing and ultimately led interactive marketing worldwide for the company’s Beauty Care division.
“Consumers’ rapid adoption of mobile is fueling a transformation in marketing that requires a new approach for everyone in the mobile value chain – from carriers and technology providers to marketers themselves,” said Kopp. “I am humbled by the opportunity to work with the incredible team of experts on the Mobile Marketing Association board to help shape the future of the industry.”
The news of Kopp being named to the board of directors follows the launch of ExactTarget’s latest research on consumer’s adoption of mobile and interactive marketing technologies. Featured in ExactTarget’s 2012 Channel Preference Survey, the study found 68 percent of online consumers use text messaging at least weekly and 16 percent have made a purchase after receiving a text (SMS) marketing message.
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.
About the Mobile Marketing Association
The MMA is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth and preserving privacy, and evangelize the use of the mobile channel.
MMA includes more than 700 member companies, representing nearly 50 countries across the mobile marketing industry including hardware providers, marketers, software developers and more. MMA global headquarters are located in the U.S., with regional chapters in North America, Europe, Latin America and Asia Pacific. For more information, visit www.mmaglobal.com.